ASUS GTX970 Strix Review
With an extra 200MHz through the GPU core it would be sensible to expect the Strix to be more thirst than the reference designs, but that single 8pin power input helps tame the beast and, despite the overclock, it's actually 19W below the MSI and 16W more efficient than the GTX980.
Despite the monster overclock in place, the DirectCU II cooler keeps the GTX970 Strix very cool indeed. A mere 67°C, and only 4°C ahead of the stock MSI Gaming. Impressive performance, and the noise levels, or rather lack of, are equally impressive.