Some More Seagate Announcements Page: 1
OC3D Official Press Release
Seagate Teams with Microsoft to Promot Backup
Co-marketing Relationship Aims to Promote Two Leading Brands - Windows Vista and
2007 INTERNATIONAL CONSUMER ELECTRONICS SHOW (CES), Las Vegas (Booth #30659) - January , 2007 - According to a recent Harris Interactive® study1 sponsored by Seagate Technology (NYSE:STX), a majority of American adults (57 percent) agree that the content of the files they have stored on their computer is worth more to them than the actual dollar amount of their computer. However, consumers and small business owners are still not protecting their content. Helping to educate consumers and small business owners, Seagate today announced that the company is working with Microsoft to raise awareness on the need to safeguard valuable digital content and data. To accomplish this task, the two companies have entered into a joint marketing agreement promoting Windows Vista Backup and Restore and the Maxtor OneTouch III, as a combined, simple and easy solution to help protect photos, music, business documents, videos and more. Activities will include Web promotions, advertisements, launch events, trade show activities and retail promotions that focus on educating people about protecting their digital assets.
Maxtor OneTouch III - Offering a Combined Simple Solution for Backing Up YourDigital Life and Your Life's Work
Seagate Unveils Dual Retail Brands for Consumer Mass Market
Launch of Seagate FreeAgent Family Highlights the Industry's Broadest Consumer Storage Portfolio;
2007 INTERNATIONAL CONSUMER ELECTRONICS SHOW (CES), Las Vegas (Booth #30659) - January 8, 2007 - As part of an innovative awareness campaign by Seagate Technology (NYSE: STX) to clearly differentiate its Seagate and Maxtor consumer brands, attendees of the 2007 International Consumer Electronics Show (CES) are being greeted by one of the world's largest interactive media displays at the Las Vegas Convention Center (LVCC). The eye-catching, 30-foot interactive display, between the Central and South Hall, features a swirl of animated content - movies, music, books, art and photos - that follows show attendees as they walk by. People can also interact with the projected images on the wall by their own waves, jabs, jumps and other movements. The novel media display visually showcases the core theme behind the launch of Seagate's new consumer brand: That the digital content we collect and share is part of our identity. It surrounds us in life and is a major part of who we are, so wherever you are, whenever you need it, Seagate makes sure "Your On."
Differentiates Seagate and Maxtor Branded Solutions to Meet Unique Customer Needs
Seagate Debuts Chic, Mobile Storage for Mac Lovers
The Award-Winning Maxtor OneTouchTM III Mini Edition is Now Mac-Compatible;
It Provides Up to 160GB of Portable Storage, Automatic Backup and Security in a Small, Stylish Package
Macworld Conference and Expo, SAN FRANCISCO, Calif. (Booth #S732) - January 8, 2007 - To address a growing desire to safely store, transport, protect and manage content between multiple computing devices, Seagate Technology (NYSE: STX), the leader in hard disc drives and consumer storage and backup solutions, today announced that its Maxtor OneTouch III Mini Edition is now compatible with the Apple® operating system. The sleek storage and backup solution lets creative Mac aficionados quickly and easily transport, enjoy, back up and synchronize their video files, photos, music tracks and any other digital content stored on their desktop or laptop at home, in the office or studio or while they're working on location.
The Maxtor OneTouch III Mini Edition is the first mobile storage solution that ships with a complete set of software to protect digital content, including automated backup, data protection and file synchronization. Using the automated backup software, Mac users can now ensure that all their files are automatically backed up on a set schedule or with the touch of a button. With synchronization, business travelers can be sure that both their home and office Macs are up to date with the latest files and new digital content. For data protection, the compact storage solution provides Maxtor DriveLock®, embedded firmware that further restricts data access if the drive is ever lost or stolen, even if the internal hard drive is removed and attached to another computer.
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