Revolutionary Graphic User Interface for ASUS Handhelds Featured at CeBit 2008 Page: 1
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Fashion and Function Combine For a Unique Handheld Experience
The latest range of handhelds from ASUS was made to captivate the user’s attention not merely by their mesmerizing good looks but also their total experience when in use. Designer cuts, touch screen capability, high speed downloads, and unique and user-friendly interfaces built upon Windows Mobile software are all present in this new lineup.

“We hear over and over again that people want just one phone for their life, and that is what we aim to deliver with the Windows Mobile platform,” said Scott Horn, General Manager, Mobile Communications Business, Microsoft Corp. “With this latest, innovative range of Windows Mobile smartphones from ASUS, there is something for everybody; whether for work or for play, these stylish devices will put the power of true mobility in the hands of consumers everywhere.”

“ASUS’ handhelds have been well received in North America and Asia Pacific regions, and continue to grow in popularity worldwide. With ASUS’ push into the European mobile market well underway, ASUS looks poised to achieve great success in this high end market segment.” Said H C Hung, Head of ASUSTeK's Handheld Business Unit. “The ASUS-Lamborghini ZX1 with its distinctive style will certainly turn heads, and the new ASUS P320 with its trendy and compact outlook looks set to be extremely popular. These new phones and more in the new ASUS range will definitely provide our European consumers with a wide variety of innovative handhelds choices for the future.”
ASUS-Lamborghini ZX1 – Experience Powerful Style and Substance
ASUS makes heads turn for the fashion and function-conscious with this Automobili Lamborghini co-branded handheld. Taking on all the classic designer traits of its namesake sports car, it showcases a masculine cut that provides the ZX1 with an exquisite yet bold exterior that is encapsulated in a ‘drop-dead’ gorgeous finish of carbon fiber and high grade stainless steel. Touch screen activated, this beauty has a unique graphic user-interface that can be modified to suit the user – providing an experience only the Automobili Lamborghini can offer.
ASUS Lamborghini
ASUS P320 – Experience the ‘Mini’ with the ‘Most’
A compact PDA phone housed in a range of trendy shades and smooth curves, the ASUS P320 is definitely an eye-catcher. As the smallest Windows Mobile GPS PDA phone, this super compact PDA phone brings handheld design to a new level of ‘sleek’. Not just a pretty face, it also comes with the ‘smarts’ – an intuitive interface design that makes it even more attractive. The P320 is a great reason why users should never judge a book by its cover – even if it were this sexy!
ASUS P560 – Experience the Touch of the Ultra Slim
The ultra slim ASUS P560 offers a newly-developed user interface that promises to bring a whole new operating experience on a PDA phone. On this interface, the user can select from various viewing modes and everything the user needs is available with one simple touch. Find and access information on a highly intuitive menu using the Multi-Home & Anytime Launcher which provides amazing transition effects. A reorganized interface, the ASUS P560 comes replete with additional effects – the EeeMusic shows special animation on the album covers, the EeePhoto comes with ‘paper flipping’ sound as pages are turned, and it even allows the user’s favorite MP3 to become the incoming call ringtone.
ASUS M930 – Experience True Work Mobility
‘Upwardly mobile’ takes on a whole new meaning with the ASUS M930 – a smart phone that is sharp and presentable yet very resourceful, much like a corporate executive! Behind its sleek exterior, dual inputs of either the numeric keypad or a full pull-out QWERTY keypad allows easy messaging on-the-go. Running on Windows Mobile 6.0, users will be able to accomplish work just like being in the office – providing the edge for users who are moving up on the corporate ladder.
ASUS M536 – Experience the Full Security Protection Device
The ASUS M536 built-in fingerprint recognition module is as secure as your private bank vault. Accepting only the user’s unique fingerprint to strengthen information security controls, it’s virtually impossible to break into. With the "ASUS Security Manager", the user only needs one swipe to enable faster and easier Internet browsing. Embedded with a full QWERTY keyboard and touchlens design, the user will experience a more intuitive editing experience of emails and other documents. The M536 also integrates a host of powerful functions, such as GPS, WiFi 802.11b/g, Bluetooth 2.0 and a 3 Mega pixel camera into a compact body. All these features not only enhance business compatibility but also gives the user the most convenience and security for his personal life.

ASUS Achievements for 2007
ASUS saw the year 2007 filled with accolades from across the globe with 2568 awards. It was also ranked in Business Week‘s “InfoTech 100” for the 10th straight year; and named the “Number One in Quality and Services” by the Wall Street Journal Asia.

ASUS at CeBit 2008
For more details about our highlighted products, please come visit us at Hall 26, Stand D37 and D39 from March 4th to 9th, 2008

About ASUS
ASUS is a leading company in the new digital era. With a global staff of more than 8000 and a world-class R&D design team, the turnover for 2007 was 6.9 billion U.S. Dollars. ASUS has been ranked in Business Week InfoTech 100 for 10 consecutive years, and has been ranked No.1 by the Wall Street Journal Asia for best quality products in Taiwan.
Just when we thought we had seen all of ASUS' goodies for CeBIT 2008, they go and release this plethora of handheld goodness.
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