Leading memory and storage manufacturer OCZ Technology is gearing up to move out of the memory business. According to the company, it will discontinue manufacturing all its DRAM products by February 28 of this year and focus all its efforts on its SSD business.
OCZ is one of the leading manufacturers of memory modules, offering the full range right from entry level ones to high-end enthusiast chips. Its memory modules have found wide acceptance for their quality, stability, and performance. However, revenues from memory have been dwindling for the company in recent times. On the other hand, OCZ has also seen strong growth in the market for its solid state drives.
Official figures put OCZ’s revenue for the quarter ended November 30, 2010 (for the fiscal 2011) at $53.2 million, of which $41.5 million or 78% came from SSD sales. This is a massive change from previous fiscals where revenues from memory sales dominated the figures. Heeding to the clear indication from market forces, OCZ has now decided to focus all its efforts on taking its SSD business forward.
“We have focused on building the OEM and enterprise segments of our business, and last month we announced a mass production order from a Tier 1 OEM for our enterprise class SSDs, reflecting the reliability, speed and total cost of ownership solid state drives provide over traditional mechanical hard drives,” said Ryan Petersen, Chief Executive Officer of OCZ Technology. “We believe the market opportunity for SSDs is significant, and to that end, we will continue to invest in research and development to extend our leadership position. We also plan to increase our sales and marketing efforts in order to facilitate continued revenue growth and increased market share as SSDs gain adoption in all segments.”
The loss of the memory modules market is going to be the gain of the SSD segment.
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