Microsoft is about to start an online campaign on Monday, and is meant to tell people the benefits of using properly licensed software. It covers such aspects as awareness of intellectual property rights, risks of using pirated products, proper licensing practices and legalisation of fraudulent products. Cory Hartje, director of Microsoft's Genuine Software initiative was quoted as saying...
"We want to enable customers to make informed decisions that are best for their business by providing them with the facts that they need,"
Dubbed Genuine Fact Files , the campaign is now launching in the U.S. It went online last month in Italy, France, the U.K., Indonesia, Brazil, Australia and the United Arab Emirates. Microsoft plans to draw attention to it through banner ads on its Web sites and promotional material that it will hand out through partners. By using comics, the company aims to make the message more accessible to a broader audience. They are black and white, in a style similar to newspaper comics.
Whilst some of Redmonds's past anti-piracy measures have irked some users, Microsoft says such steps are justified because piracy is rampant and hurting its sales. More than a third of all software installed in 2005 was pirated or unlicensed, according to figures from the Business Software Alliance, an industry group.
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