LG unveils its first 1080P Full HD range Page: 1
LG unveils its first 1080P Full HD LCD and Plasma TV range

Life's certainly good for LG as last night as they released their first full HD (1080P) range of LCD and Plasma displays to the media. This was no small-time launch either, with guests such Lily Allen and Bobby Gillespie (Primal Scream) taking the stage to exercise their talents. Little was actually said about the products themselves at the event, but here's some info from their latest press release:

Berkshire, 4 May 2007 – LG Electronics (LG), a world leader in consumer electronics, today unveils its latest plasma TV range, including two models inspired by the iconic design of the LG Chocolate Handset. The 60-inch 1080P Full HD PF95 and 50-inch HD-ready PB65 combine the luxurious chocolate styling with stunning picture quality, positioning them as the ‘must-have’ designer TVs this year.

The award-winning designs of the PF95 and PB65 draw upon the sophisticated, minimalist style that earned the LG Chocolate Handset international acclaim in the design community. With a luxurious ultra glossy black finish and glowing red touch-sensitive buttons, these new additions represent an exciting breakthrough in cutting edge TV design.

LG is also introducing the PC55, an HD-ready screen available in 42- and 50-inches, and has updated last year’s 71-inch MW-71PY1M plasma screen, one of the largest plasma TVs available for consumer purchase.

Key features of the new range include:

· 1080P Full HD, designed to show the ultimate in picture performance
· 1 x 1 pixel matching for the clearest image possible
· XD Engine Full HD Image Processor
· Blade thin 98.5mm depth
· Touch sensitive buttons

PB65 and PC55
· HD-Ready, making it ideal for enjoying high definition programming
· Blade thin design, less than 89.5mm depth
· High contrast ratio of 15,000:1, giving crisper images against darker backgrounds
· Clear Filter Pro, which replaces the traditional thick glass filter with single thin film filter, eliminating reflection and glare while improving brightness by 30%

All new 2007 models above also include:
· LG SimpLink, enabling consumers to control all LG compatible equipment such as DVD recorders and home cinema systems from a single remote control
· Two HDMI connections for the convenience of a single cable to connect to HD components PY1M
· Breathtaking 1080P Full HD picture quality
· Screen size of 71-inches for the ultimate large screen experience
· PC input making it easy to watch downloaded movies or view photos
· An XD engine image enhancing processor upscales the picture to cinema-like quality

At the event we managed to snap a quick few pictures of their sexy new lineup, but it has to be said that our attention quickly turned to the VIP area as it started to fill up with celebs. Some of the faces we managed to pick out were: Rhys Ifans, Noel Fielding, Sarah Harding and Patsy Kensit.

LG Fireplace LG Display

LG Window Lily Allen at LG

All in all, a good evening - and as LG put it: "A chance to show we're hip and in with the younger crowd"!