Intel & Nvidia Trade Blows Over ION Platform Page: 1
Intel & Nvidia Trade Blows Over ION Platform
Intel is certainly not too happy with Nvidia at the moment, having recently filed suit against them over their chipset license. Well now the guys over at bit-tech have gotten their hands on an internal document that has recently begun circulating "Nvidia Ion Competitive Positioning Guide." In this document, Intel essentially attempts to counter all of the arguments made in favor of Nvidia's ION platform.
The basic gist of the document is centered around Intel saying that the ION platform is simply a rehash of Nvidia's MCP79M/MCP7A chipset platform. Thus, not only is it nothing new, but it also increases the price and power consumption of a complete Atom-based setup. In addition to this, Intel counters Nvidia's ION selling point of HD video decoding with the claim that:
"Intel offers full Hi-Def video decode with HW acceleration with the off-roadmap Mobile Intel GN40 Express Chipset."
The document apparently even quoted a number of articles from tech magazines and websites, one of which was from Fudzilla, in order to back up their claims, something that owner Fuad is not too happy about.
It seems that bit-tech had actually initially posted a number of slides from the document but was later forced to take them down after the Inquirer contacted Intel for comments about the article.
In response to Intel internal document, Nvidia has released a PowerPoint presentation of their own. This slideshow stressed the fact that the ION platform used a "more modern", superior two-chip design compared to Intel's "dated" three-chip design, as well as the ION's Microsoft WHQL certification and CUDA capabilities. In addition to this, Nvidia dismissed Intel's increased power consumption and decreased battery life claims, revealing internal test results showing an ION-based laptop having only ten minutes less battery life than an Intel 945GSE-based counterpart. Nvidia also trotted out a number of tech site article quotes as well from the likes of DailyTech and PC Perspective.
To get the full disclosed details of the two documents, check out bit-tech's articles here and here.
This isn't the first document war between the two chip giants, and it certainly won't be the last.
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