Valve introduces tighter restrictions on screenshots on the Steam store

Valve introduces tighter restrictions on screenshots on the Steam store

Valve introduces tighter restrictions on screenshots on the Steam store

Valve introduces tighter restrictions on screenshots on the Steam store

Valve are introducing tighter restrictions on screenshots on the Steam store, preventing game developers from using any images that are not representative of the game like concept art, pre-rendered cinematic material and screenshots containing awards that the game has received.  
This update will be part of Steam's upcoming "Discovery Update 2.0", which is scheduled to go live within the next few weeks. This update will allow Steam users to see more games that they will find interesting and fewer games that they would find offensive. As part of this change, Steam is asking developers to mark their any screenshots that contain offensive content like excessive gore, nudity or sexual themes. 
One other key change in this update is that Steam are asking developers to only post screenshots of their games in their game screenshots section, which means that developers will no longer be posting concept art, cinematic content or any other images that misrepresent their game. 

  We haven't been super crisp on guidelines for screenshots in the past, so we'd like to take this opportunity to clarify some rules in this space. When the 'screenshot' section of a store page is used for images other than screenshots that depict the game, it can make it harder for customers to understand what the product is that they are looking at,

Additionally, we're going to start showing game screenshots in more places as described above, and these images need to be able to represent the game.


  The UK advertising Standard Authority is investigating Hello Games/No Man's Sky


This change is likely in part due to the recent investigation of the UK Advertising Standard Authority (ASA) into Hello Games, who were investigating claims of misleading advertising and promotional material that misrepresented the game. 


You can join the discussion on Valve's new Steam advertising restrictions on the OC3D Forums


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Most Recent Comments

02-11-2016, 06:40:19

Good. Its about time this happened..Quote

02-11-2016, 07:27:56

Cinematic trailers shouldn't be a thing on general.Quote

02-11-2016, 07:49:56

Would also be great if they could be made to label "replay" footage as such. They all say 'in game footage' which is correct - if you're watching the replay afterwards. I guess this mainly applies to racing games but it annoys me when the in car/in race graphics are rubbish compared to the trailer.Quote

02-11-2016, 08:10:56

This has been happening ever since the late 70s and early 80s tbh. They used to do mad box art in the 70s and say "Not indicative of actual graphics" and then into the 80s they would mostly put C64 pics on the back of games even if they were for the Spectrum. Bit of a skank tbh.Quote

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