Steam Ask Users to Label Sponsored Content
Disclose your Sponsored content!
Published: 6th October 2014 | Source: Gamespot |
Steam and Twitch Ask Users to Label Sponsored Content
Both Twitch and Steam have issues new rules that ask users to label content and games they were paid to promote.
For Steam, the new rules are aimed specifically at Steam Curators, a feature that was introduced to the platform in a major update last month. Curators are individuals or groups that publish reviews and/or recommendations on a dedicated Steam page.
The about page for Steam Curators has been recently been updated and now states that "If you’ve accepted money or other compensation for making a product review or for posting a recommendation, you must disclose this fact in your recommendation." This is in order to keep the curation system transparent and Steam users informed that a curator may have their recommendations influenced by more than just gameplay.
It is unknown at present if Valve will be enforcing their new rules regarding sponsored recommendations, or if there will be any consequences for those caught doing so.
The updated terms and conditions follows the revelation that the popular YouTube personality TotalBiscuit listed Planetside 2, a game which was declared as sponsored content on his YouTube channel but not on his Steam Curator List.
In Totalbiscuit's defense he has older unsponsored videos on his channel where he recommends the game, but now he has removed this game from his curation list as it “could potentially pose a conflict of interest”.
Join the discussion on Sponsored Content in the Steam Curation System on the OC3D Forums.