Riot Games increases League of Legends pricing by 20% in the UK

Riot Games Blames Brexit for this change in pricing

Riot Games increases League of Legends by 20% in the UK

UK Gamers will now need to pay 20% more for Riot Points 

Riot Games has announced that they will be increasing the price of Riot Points (RP) in the UK to account for changes in the value of the Pound (GDP), the UK's currency.  

The company has officially blamed Brexit on this decision, with the value of the pound dropping 20% (when compared to the US Dollar ($)) since the referendum. Riot Games is based in Los Angeles in the US, which means that the company deals on Dollars and not British Pounds.  

This means that League of Legends players were effectively paying 20% less than they should have since the value of the Pound changed, with Riot choosing to keep prices fixed for a year since the vote to see if the UK's economy would stabilise. Now it is clear that this 20% fluctuation was not temporary, forcing Riot Games to change the pricing on in-game currency.   
 


The value of pound sterling fell dramatically following the EU referendum last June. We constantly review RP pricing globally so every player is spending roughly the same amount of money to get the same amount of RP. This change threw that out of whack, so we decided to make an adjustment.

 

Riot Games increases League of Legends by 20% in the UK

  (Table from Eurogamer)

 

This pricing changed will take place on July 25th at 23:59 BST, so League of Legends players in the UK can still purchase Riot Points at their old pricing for another 20 days.

 

You can join the discussion on Riot Games increasing the UK pricing of League of Legends' RP currency on the OC3D Forums.

 

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Most Recent Comments

05-07-2017, 18:54:09

NeverBackDown
Makes sense. At least they waited a year before changing. It's not like they just outright screwed everyone from the beginningQuote

06-07-2017, 04:17:08

notcool
Rubbish the pound was dropping years before the referendum.Quote

06-07-2017, 04:34:58

Warchild
Quote:
Originally Posted by notcool View Post
Rubbish the pound was dropping years before the referendum.
Actually it wasnt. It was fluctuating but still holding strong. Unless you are putting it up against the Euro and not the dollar.Quote

06-07-2017, 05:45:29

notcool
See my attachment.Quote

06-07-2017, 06:32:18

WYP
Quote:
Originally Posted by notcool View Post
Rubbish the pound was dropping years before the referendum.
Quote:
Originally Posted by Warchild View Post
Actually it wasnt. It was fluctuating but still holding strong. Unless you are putting it up against the Euro and not the dollar.
It really depends on what data you look at, yes there was a downward trend before brexit, but that trend does not explain the sudden, HUGE drop after the vote.

Looking a the data 2013 and 2014 was a period of relative strength for the UK, with the "lower" 2015-2016 data being very similar to what was seen in 2012/13. It isn't really that the pound was on a downward spiral, it was just returning to more normal levels after a high time.

Beyond that, the Pound was becoming stronger as the vote got closer, as at the time people were expecting a comfortable win for the remain camp.

One other thing that must be remembered is that the old £1 = $1.9 exchange rate ended in 2008 after the economic crash and has since then remained relatively stable at around 1.55 ever since.

A lot of the instability around was after May 2015, where the Conservatives were re-elected, the Brexit Referendum Act Vote passed through parliament and the Brexit vote itself was approaching.

Look at a longer term £:$ graph here.
http://www.xe.com/currencycharts/?fr...to=USD&view=2Y

It is impossible to judge what state the Pound would have been in if Brexit did not happen, but it is wrong to think that it is not having an impact.

I'm not here to start an argument, but blaming these price increases on the companies is wrong. They sell in Dollars and when the Pound's Value changes they need to respond. If the exchange rate was 20% stronger, new products from American companies would be around 20% cheaper, that is simply how things work.

In this Situation, Riot was nice to UK gamers by delaying this change for over a year, when they could have changed it a few mere months after the Pounds drop in value.Quote
Reply
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