Nvidia's next-generation GPU is rumoured to be called the RTX 2080

Is GTX dead?

Nvidia's next-generation GPU is rumoured to be called the RTX 2080

Nvidia's next-generation GPU is rumoured to be called the RTX 2080

At the 2018 Games Developers Conference, GDC, Nvidia made a lot of noise about Real-Time Ray Tracing and their exclusive RTX technology. Ray Tracing has long been known as the "holy grail" of graphics technology, mostly finding use in high-end render farms, most famously for 3D animations from the likes of Disney Pixar. 

Nvidia's RTX technology is an AI-driven Ray Tracing acceleration technology for Volta (or newer) graphics cards, which uses Nvidia's Tensor cores to decrease the traditional compute requirements of Ray Tracing, thereby increasing Nvidia's Ray Tracing performance. This technology, in conjunction with Microsoft's DXR (DirectX Ray-Tracing) API, allows Ray Tracing to be utilised alongside rasterisation to transition both graphics card makers and developers towards next-level rendering technologies. 

AdoredTV, a popular, yet controversial, technology YouTuber, has stated that a source close to Nvidia has informed him that Nvidia plans to drop their iconic "GTX" branding in favour or a new "RTX"-themed naming scheme, highlighting the company's Ray Tracing technology and performance.    

This move makes some sense for Nvidia, given the likelihood that Nvidia's next generation of graphics cards will feature RTX-capable Tensor cores. Nvidia wants to champion their RTX technology, especially given AMD's lack of a competing Ray Tracing/DXR acceleration standard. Nvidia plans to push Ray Tracing hard, a demanding graphics technique which will no doubt encourage gamers to adopt the company's latest graphics card lineup. 

It is also worth noting that Nvidia has trademarked the RTX brand name, adding an extra layer of plausibility to these claims. Even so, we think that it would be silly for Nvidia to rename their brand RTX, as it is extremely similar to AMD's RX series branding.  

As with all rumours, we will take this information with a large quantity of salt, with AdoredTV speculating that Nvidia will launch a new Titan RTX graphics card for $3000 as well as RTX 2080, RTX 2070, RTX 2060 and RTX 2050 graphics cards in the near future. These graphics cards are also expected to make use of GDDR6 memory. 

You can join the discussion on Nvidia's rumoured RTX series of graphics cards on the OC3D Forums

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Most Recent Comments

10-08-2018, 08:06:43

Well not surprised.

The whole naming of GTX was based on a fan competition to name the series. and it stuck.Quote

10-08-2018, 08:48:46

Makes sense to me. They need to offer something new to the consumers. If it's only going to be Pascal shrunk down to 12nm with a clock speed increase at a high price, only hardcore fans or those passionate enough to insist on the best will jump on board. I think for Nvidia to receive widespread appeal they need to offer something reviewers and people can talk about. Ryzen had the Infinity Fabric, Pascal had the high clock speeds, Fiji had HBM, and so on.

This could also mean the divide between Radeon-branded games and Geforce-branded will become even bigger. Which I think is probably what Nvidia wants since they have more sway in that field and will control the market even more. They want to distance themselves from AMD, right? So even in the titles that favour Radeon, Nivdia won't care too much since distance is what they seemingly want, even at the compromise of performance.Quote

10-08-2018, 09:26:47

I wonder if Nvidia will try and force feed ray tracing down devs' throat.

If so, I wonder if a significant portion of devs actually comply.

If so, I wonder if it's optional or will the game either look like arse without RTX or straight up require it.

If so, I wonder if AMD's current or future hardware can cope with raytracing, or will it be Hairworks 2 the electric boogaloo.

Because Nvidia isn't anything if not anti-consumer.Quote

10-08-2018, 09:40:02

So in 10 years time once developers have adopted it fully it might be a thing.Quote

10-08-2018, 10:25:57


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