Humble Bundle has been acquired by IGN

Humble will remain as a independent entity after the acquisition

Humble Bundle has been acquired by IGN

Humble Bundle has been acquired by IGN

It has been revealed that IGN, formerly the Imaginative Games Network, has acquired Humble Bundle, the charity supporting gaming retailer and publisher. 
At this time the financial details of this deal remain unknown, though Humble Bundle is expected to remain as an independent entity for the foreseeable future with only minor business and staffing changes. IGN will help to accelerate the growth of Humble Bundle, with the media giant giving the retailer increased opportunities as both a retailer and a publisher. 
Since its inception, Humble Bundle has raised over $100 million for charity, with IGN having no plans to change the company's charity supporting business model, though at this time it is unknown what IGN's plans for Humble are moving forward.
At the start of this year Humble Bundle became a games publisher, presenting a huge potential conflict of interest for IGN as they will directly benefit financially from the games that the storefront publishes. Below is a statement from IGN regarding their future news and review coverage of content related to Humble Bundle. This statement was originally given to Polygon by Mitch Galbraith, executive vice president and general manager at IGN.

Editorial integrity is something we take very seriously at IGN, and I am confident that we will strike the right balance when it comes to our coverage of Humble Bundle and the games they sell. Our readers and customers have always come first — and that won’t change.


Humble Bundle has been acquired by IGN

Below is a written statement from Humble Bundle's Co-Founder and CEO Jeffery Rosen regarding their acquisition by IGN, stating that IGN shares their passion and understands their vision to promote digital content while helping charities. 


Announcing our biggest bundle ever: Humble Bundle is proudly joining the IGN family! We will continue to bring you all of our humble products, but with more resources and help from IGN.

We chose IGN because they really understand our vision, share our passion for games, and believe in our mission to promote awesome digital content while helping charity. I can’t think of a better partner than IGN to help Humble Bundle continue our quest.

We will be working harder than ever to bring you the best gaming bundles, book bundles, and store sales, while nurturing the Humble Monthly and our new publishing initiative. We will keep our own office, culture, and amazing team with IGN helping us further our plans. We will raise even more money for charity.

John and I started Humble Bundle from our childhood homes. When our parents found out that our “big idea” was basically the honor system of pay-what-you-want plus charity, they braced themselves for the possibility that we might never move out. Seven years later, thanks to the generosity of over 10 million customers, we’ve now raised $106 million for charity. We are incredibly proud of this figure, of our team, and the Humble community which got us here.

But as far as we’ve come, we know we are just getting started. Even bigger things lie ahead, and we think IGN is the perfect partner to help us get there.

If you like Humble Bundle now, stay tuned, because we’ll have more exciting things to share in the near future.


You can join the discussion in Humble Bundle's acquisition by IGN on the OC3D Forums.  


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Most Recent Comments

14-10-2017, 06:36:39

Get ready for increased pricing per game, Much lower quality bundles, Higher priced bundles and a hell of a lot of intrusive advertising on their pages, Really can't stand IGN.Quote

14-10-2017, 09:12:05

It was good while it lasted I suppose. Really don't see this turning out well for Humble Bundle.Quote

14-10-2017, 12:08:38

Joao Dario

15-10-2017, 08:19:43

Welp.. It was good while it lasted.Quote

15-10-2017, 13:42:39

Dark NighT
Bye humble, i hereby end my business :P shame though.Quote

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