EA creates "moral compass" to prevent Battlefront II-like disasters
Has EA learned their lesson?
Published: 8th August 2018 | Source: gamesindustry.biz |
EA creates "moral compass" to prevent Battlefront II-esque disasters
EA removed Battlefront II's paid loot box option shortly before the game's launch, leaving these items available through loot crate drops, purchasable only using in-game currency. The downside of this was that experienced players with plenty of items still gave them an advantage over newcomers. Later, the game's loot system was removed from Star Wars: Battlefront II title entirely, creating a cosmetic only microtransactions system for the game, though even today the game has a negative perception within the gaming community.
Bilbey says that "We learned a lot from Star Wars: Battlefront", prompting him to create a team alongside Patrick Söderlund to "redesign our game development framework and testing platforms" to ensure that similar mistakes are not made in the future. This change includes early testing with gamers and greater attention to consumer feedback.
Star Wars Battlefront II was a disaster for EA, throwing the company into a position where both Star Wars fans and gamers alike, both of which are very vocal customers, garnered a lot of media attention and even got politicians to start looking into in-game "loot boxes".
Hopefully, EA's newfound moral compass will guide them to better places in the future, though it seems clear that the publisher has no intention to move away from their popular "live services" game model.
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