MSI accused of stealing cosplay images for advertisements

MSI accused of stealing cosplay images for advertisements

MSI accused of stealing cosplay images for advertisements

MSI accused of stealing cosplay images for advertisements

MSI, the PC hardware manufacturer, has been thrown into some hot water this week as Cosplayer, Lindze A'la Mode and photographer Allison Rose have sued the company over the company's use of their image without their permission. 
Below you can see MSI's new ad, which takes an image from 2013's Cosplay for a Cause Calendar and uses it to promote the companies VR Ready backpack PC.
MSI has now been taken to court in Georgia, with the case accusing MSI of "knowingly, and with the intent to enable, conceal, and facilitate copyright infringement, provided and distributed false copyright management information with the [image]”, though MSI argues that they did not knowingly infringe on copyright and their use of the image constituted "fair use". 
In this court case, both Lindze A'la Mode and Allison Rose are seeking damages from MSI, who posted their promotional images on Twitter, Facebook and other forms of social media. MSI has now removed these images from their social media accounts. 


MSI accused of stealing cosplay images for advertisements

(Cosplay by Lindze A'la Mode, photographed by Allison Rose)(Original Left, MSI Ad Right)


Right now when a photograph is shared online many assume that they are free to edit and re-share the image as they see fit, though in the world of copyright the internet is covered by many shades of grey. 

MSI are in the wrong here, using a professionally taken image and used it commercially without the permission/consent of the photographer or the subject. In this case, MSI did not even promote either party with a credit link, making many think that the image was an original creation of MSI. 

Today this kind of stuff is not limited to online advertisements, with T-Shirts, posters, books and other products often use "stolen" images for profit, resulting in many creators without any financial gain from the profits that their creations generate. 


You can join the discussion on MSI's use of cosplay images for advertisements on the OC3D Forums


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Most Recent Comments

02-12-2016, 07:52:42

It feels strange reading "either the photographer or the cosplayer" wouldnt Model suffice?

Also I guess they didnt ask permission about using the trademarked ghostbusters logo either.Quote

02-12-2016, 16:51:01

Im sure that would have attraced a lot of sales. The stupid things that happen now..Quote

02-12-2016, 18:27:09

MSI's advertisement division strikes again.
Not to mention that cosplay isn't the best thing to involve in marketing, plenty of people don't like it very much. It sure as heck repels me.Quote

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