Apple reveals their self driving car development plans

Apple reveals their self driving car development plans

Apple reveals their self driving car development plans

Apple reveals their self-driving car development plans

For the first time, Apple has revealed that they intend to enter the self-driving car market in a five-page letter to the US' National Highway Traffic Safety Administration. 
This letter reveals that Apple is currently investing in machine learning and automation, considering how it can improve the human experience with regards to safety, particularly when it comes to transportation. 
Below is a few comments from Apple's Steve Kenner, Apple's Director of Product Integrity, stating how much potential self-driving cars possess when it comes to saving lives on modern roads.

        The company is investing heavily in the study of machine learning and automation, and is excited about the potential of automated systems in many areas, including transportation,

Executed properly under NHTSA’s guidance, automated vehicles have the potential to greatly enhance the human experience – to prevent millions of car crashes and thousands of fatalities each year and to give mobility to those without.


One of the main points that are driven home in this letter is that Apple does not want the NHTSA to impose heavy restrictions on the self-driving car market, though the company wants all companies to pool their data so that all companies can benefit from a large, comprehensive bank of crash/near-miss data. 

The full five-page letter is available to read here, though here is a few interesting paragraphs from Apple regarding what data they would like to see shared between companies, though that such shared data should not protect the privacy of individuals.  


  Apple agrees that companies should share de-identified scenario and dynamics data from crashes and near-misses. Data should be sufficient to reconstruct the event, including time-series of vehicle kinematics and characteristics of the roadway and objects. By sharing data, the industry will build a more comprehensive dataset than any one company could create alone. This will allow everyone in the industry to design systems to better detect and respond to the broadest set of nominal and edge-case scenarios. Apple looks forward to collaborating with other stakeholders to define the specific data that should be shared.

Data sharing should not come at the cost of privacy. Apple believes that companies should invest the resources necessary to protect individuals’ fundamental right to privacy. Apple supports NHTSA’s privacy principles and believes the industry should refine the Consumer Privacy Protection Principles to be more aligned with the Policy. Apple urges NHTSA, industry partners, and relevant federal agencies to continue to address privacy challenges associated with the collection, use, and sharing of automated vehicle data. Apple encourages collaboration with privacy experts beyond the automotive industry.


Apple reveals their self driving car development plans


The self-driving car market is a major step out of Apple's iDevice comfort-zone, entering into a market which traditionally has much lower profit margins and higher degrees of public scrutiny than the traditional electronics market.    

Some have suggested that Apple is seeking to share data between companies because they are currently behind their competitors at Google, Tesla and traditional car makers like Nissan and Mercedes, though this pooling of resources does offer the potential to help all parties involved in the self-driving car market.


You can join the discussion on Apple's self-driving car plans on the OC3D Forums.     


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Most Recent Comments

05-12-2016, 10:15:52

Link goes to the pictureQuote

05-12-2016, 10:17:00

Originally Posted by MadShadow View Post
Link goes to the picture
fixed, thanks for the spot MadShadow.Quote

05-12-2016, 15:33:18

They're going to be brave and remove the wheels and windows.Quote

05-12-2016, 15:36:41

Originally Posted by Dicehunter View Post
They're going to be brave and remove the wheels and windows.
Let's be honest, they are going to be brave and remove the engine.Quote

05-12-2016, 16:16:40

Originally Posted by WYP View Post
Let's be honest, they are going to be brave and remove the engine.
Let's be dead serious, they are going to be brave and remove the chassi, and do a Fred Flint:


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