AMD Announces Major Technology Partnerships
Published: 20th November 2014 | Source: AMD |
AMD Announces Major Technology Partnerships at Future of Compute Event
AMD today at its Future of Compute event announced the introduction of the consumer electronic industry's first-ever ultra high-definition (UHD) monitors to feature its innovative, open-standards based FreeSync technology. Samsung Electronics Co., Ltd., plans to launch the screen synching technology around the world in March 2015, starting with the Samsung UD590 (23.6-inch and 28-inch models) and UE850 (23.6-inch, 27-inch and 31.5-inch models), and eventually across all of Samsung's UHD lineups. FreeSync will enable dynamic refresh rates synchronized to the frame rate of AMD Radeon graphics cards and APUs to maximally reduce input latency and reduce or fully eliminate visual defects during gaming and video playback.
"We are very pleased to adopt AMD FreeSync technology to our 2015 Samsung Electronics Visual Display division's UHD monitor roadmap, which fully supports open standards," said Joe Chan, Vice President of Samsung Electronics Southeast Asia Headquarters. "With this technology, we believe users including gamers will be able to enjoy their videos and games to be played with smoother frame display without stuttering or tearing on their monitors."
In addition, Capcom announced its collaboration with AMD on the AMD Mantle API to enhance Capcom's "Panta-Rhei" engine, enabling enhanced gaming performance and visual quality for upcoming Capcom game titles.
"This will improve the performance of our 'Panta-Rhei' engine, which was originally developed for console platforms," said Masaru Ijuin, technical director, Capcom. "Capcom is evaluating AMD's Mantle technology to help improve the graphics pipeline, and integrate it into 'Panta-Rhei' to provide outstanding benefits and impressive performance for gamers as well as the gaming developers."
AMD's Mantle API technology has been adopted by major developers including Crytek's CRYENGINE, DICE's FrostBite 3 and Oxide's Nitrous engine.
"Samsung and Capcom are strategic partners in helping us bring our revolutionary IP and technology to the homes and offices of consumers around the world," said David Bennett, corporate vice president, AMD APJ. "As we expand our product influence in the commercial sector, we believe open standard technologies like AMD FreeSync and software advancements like our Mantle API will play integral roles in driving the industry forward."
The Future of Compute event kicked off with the addition of the high performance processor codenamed "Carrizo" and mainstream processor codenamed "Carrizo-L" SoCs to the company's mobile Accelerated Processing Unit (APU) product roadmap. Designed as complete solutions for consumers looking to accelerate gaming and productivity applications and enable UHD 4K experiences, these latest mobile APUs are scheduled to ship in 1H 2015, with laptop and All-in-One systems expected in market by mid-year 2015.
Today's announcements mark a huge wins for AMD, a leading game developer getting behind Mantle and a display manufacturer the size of Samsung adopting Freesync are both huge successes, combine this with AMD's new Carizzo APU video (above) and you see that AMD has a confidence in their upcoming products and their future.
AMD have a great chance to catch up to Nvidia in the next year on the technology front, with FreeSync monitors hitting the market in the next few months, finally offering an AMD alternative to Nvidia's proprietary G-Sync technology. If AMD can continue to build up some momentum and release a stellar next Generation of CPUs and GPUs AMD can finally gain back some of the ground that has recently been lost to Nvidia.
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