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Alienware is "absolutely" looking into the PC components market

Would you buy a standalone Alienware product?

Alienware is

Alienware is "absolutely" looking into the PC components market

Alienware has been with us for quite some time, acting as one of the oldest creators of custom gaming PCs, adorning them with custom cases that cannot be found within the boutique PC building market.  

Over the years, this has created a situation where classic Alienware cases remain in high demand by some modders, many of which prefer to fit modern hardware into the company's older case designs instead of relying on modern enclosures. There is no shortage of PC builders what would like to see Alienware move into the PC components market. 

PCGamesN has claimed that Alienware is "absolutely" looking into the PC components market, at least according to the company's General Manager, Frank Azor.    

In a statement fo PCGamesN, Azor stated that he didn't want to commit Alienware to that market unless the company can develop a multi-year plan that will ensure that the company can deliver gamers products that can be considered the best in the segment, or at least equal to today's component leaders. Azor doesn't want to rebadge the work of other companies; he believes Alienware should strive to meet the needs of their customers and surpass their rivals. 

Other factors to consider is what would happen if Alienware diversifies too rapidly, with the company ending talks to acquire the steaming arm of Elgato in the past, a brand that is now owned by Corsair. 
 

    What we don’t want to do is just put our name on something. The Alienware name comes with a brand promise, and if we don’t deliver on that promise to customers consistently, they’re going to stop trusting the Alienware brand. So if I can’t deliver that promise in a product category, I’m not going to try because I have too much to lose.

Alienware is  

Entering into the PC components market would be no small feat for Alienware, especially if they plan to venture into the graphics card or motherboard markets without help from outsiders. As a brand, Alienware would need to gain access to a lot of new expertise, especially when it comes to developing overclocking ready BIOS' and delivering other advanced features. 

Perhaps the easiest area for Alienware to enter the PC components market is through PC cases, an area where the company already has plenty of experience. This also avoids the mess of what we call 'software within hardware', as followers of our reviews will know that the quality of a BIOS can make a break a motherboard, regardless of the quality of components used in its manufacturing. At least with cases, the most complex that things get on the software side is RGB control software, something which Alienware has already created for their pre-built systems. 

You can join the discussion on Alienware looking into creating standalone PC components on the OC3D Forums

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Most Recent Comments

24-10-2018, 12:13:14

Dicehunter
If they were to sell their cases separately, Which I've loved the look of for years now, It may spur me into giving them more money by buying other things too.Quote

24-10-2018, 13:00:45

AlienALX
lol they already have their own motherboards made by MSI, so that would be easy.

Whatever they make it will be far too expensive to compete, IMO. HP already tried that when they sold their Omen case. Sadly it was 4x more than it should have been.Quote

24-10-2018, 14:16:06

RobM
I would be interested if they were still independent but since Dell got hold of it IMHO they have slipped away from they were. So unless Dell can offer components that can compete on an equal footing and at a good price I just think meh another supplier of components, like we don't have enough already.Quote

24-10-2018, 14:28:20

AlienALX
Quote:
Originally Posted by RobM View Post
I would be interested if they were still independent but since Dell got hold of it IMHO they have slipped away from they were. So unless Dell can offer components that can compete on an equal footing and at a good price I just think meh another supplier of components, like we don't have enough already.
In all honesty Dell have improved things. Their cases pre Dell were pretty on the surface, but cheap elsewhere. The Predator 1.1 I have is nothing like the Dell one.

Before Dell they never used any of their own components. Just a case, with a top end Asus or EVGA board and etc. A PC building company, rather than a proper outfit.

I can't see this working out, mostly because what they make will be very expensive. Like I said, MSI make all of their boards now, who is going to over pay for a lacklustre MSI with an alien on it? they'll go the same way as NZXT boards, IMO.

The cases would sell, but again you have massive competition and the price would limit your audience severely. Who is going to pay £500 for a case?Quote

24-10-2018, 15:02:32

Bartacus
Quote:
Originally Posted by AlienALX View Post
The cases would sell, but again you have massive competition and the price would limit your audience severely. Who is going to pay £500 for a case?
Former Case Labs buyers. But then Dell would have to NAIL it, and I don't have faith that they could. It would be too expensive, or too feature-limited for the cost. It would have to be that perfect blend of function and form, AND a decent price. Doubt they could pull it off.Quote
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