Alienware is “absolutely” looking into the PC components market
Alienware is “absolutely” looking into the PC components market
Over the years, this has created a situation where classic Alienware cases remain in high demand by some modders, many of which prefer to fit modern hardware into the company’s older case designs instead of relying on modern enclosures. There is no shortage of PC builders what would like to see Alienware move into the PC components market.Â
PCGamesN has claimed that Alienware is “absolutely” looking into the PC components market, at least according to the company’s General Manager, Frank Azor.  Â
Other factors to consider is what would happen if Alienware diversifies too rapidly, with the company ending talks to acquire the steaming arm of Elgato in the past, a brand that is now owned by Corsair.Â
  What we donât want to do is just put our name on something. The Alienware name comes with a brand promise, and if we donât deliver on that promise to customers consistently, theyâre going to stop trusting the Alienware brand. So if I canât deliver that promise in a product category, Iâm not going to try because I have too much to lose.
Entering into the PC components market would be no small feat for Alienware, especially if they plan to venture into the graphics card or motherboard markets without help from outsiders. As a brand, Alienware would need to gain access to a lot of new expertise, especially when it comes to developing overclocking ready BIOS’ and delivering other advanced features.Â
Perhaps the easiest area for Alienware to enter the PC components market is through PC cases, an area where the company already has plenty of experience. This also avoids the mess of what we call ‘software within hardware’, as followers of our reviews will know that the quality of a BIOS can make a break a motherboard, regardless of the quality of components used in its manufacturing. At least with cases, the most complex that things get on the software side is RGB control software, something which Alienware has already created for their pre-built systems.Â
You can join the discussion on Alienware looking into creating standalone PC components on the OC3D Forums.Â