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Ubisoft Reports Higher PC Preorders for The Division 2 Despite Skipping Steam

Ubisoft's off Steam strategy seems to be working

Ubisoft Reports Higher PC Preorders for The Division 2 Despite Skipping Steam

Ubisoft Reports Higher PC Preorders for The Division 2 Despite Skipping Steam

Back in January Ubisoft shocked PC gamers by announcing that The Division 2 would be releasing on Uplay and the Epic Games Store, skipping over Steam, PC's most popular gaming storefront. 

Despite lacking a Steam version, Ubisoft has reported that The Division 2 has a higher pre-order count than the original game on the PC platform, showcasing that PC gamers are more than willing to purchase the game outside of Valve's Steam platform. 

Moving The Division 2 away from Steam was also a great financial mode from Ubisoft, as the Epic Games Store promises to deliver Ubisoft a larger cut of their game's sales revenue than Steam, and Ubisoft's own Uplay storefront will provide the company with all of the profits from their game sales. If anything, the hatred some gamers feel towards Epic will push more gamers towards Uplay, which is the storefront where Ubisoft will no doubt yield the most profits from per sale. 

During the company's latest earnings call, CEO Yves Guillemot stated that the publisher believes that they can make more money outside of Steam, a strategy that seems to be proving effective so far. Below is a statement from Yves Guillemot. 
 

    There is a growing number of distribution platforms fighting for great content. With this deal, we saw an opportunity to increase player's exposure to our own store, while at the same time supporting a partner that greatly values our games and provides materially better terms. 

 

Ubisoft's The Division 2 is set to release on March 15th, with Guillemot believing that the game "has all it takes to be a bigger seller" than the Division 1 over the game's lifetime. 

You can join the discussion on The Division 2 remaining successful on Steam despite its absence from Steam on the OC3D Forums

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Most Recent Comments

15-02-2019, 09:22:26

Greenback
I can see more big titles coming out and skipping steam, it will be interesting to see how long it is before steam cuts it's feeQuote

15-02-2019, 09:27:14

ET3D
What's the source of this news? I wanted to find out more details, but the only place I could find it was PC Gamer.


Quoting from there:


Quote:
Being on the Epic Store "really helped to actually do more of our business on our own store, and to have a better revenue per unit sold via the Epic deal," he said. "So altogether it's really helped us to go smoothly from Steam."



To me this sounds like few people want to buy the game on the Epic store, and the bulk of purchases was on Ubisoft's own store.Quote

15-02-2019, 09:47:58

WYP
Quote:
Originally Posted by ET3D View Post
What's the source of this news? I wanted to find out more details, but the only place I could find it was PC Gamer.


Quoting from there:







To me this sounds like few people want to buy the game on the Epic store, and the bulk of purchases was on Ubisoft's own store.

It was said in their recent earnings call. It can be listened to here if you want.

https://www.ubisoft.com/en-us/compan...ter/index.aspx

Regardless, Ubisoft's plans was to push gamers onto platforms that give Ubisoft a higher share of game revenue. Their plans is working.

Before Epic, how many people would swear that they'd never use Uplay? It was widely considered the worst a few months ago. This is a big turnaround.Quote

15-02-2019, 11:15:28

ET3D
Quote:
Originally Posted by WYP View Post
Before Epic, how many people would swear that they'd never use Uplay? It was widely considered the worst a few months ago. This is a big turnaround.
So Epic managed to create a worse store, and now everyone is flocking to Ubisoft. Cool strategy.

Really, I think it would have turned out worse for Ubisoft without Epic, PR-wise. Would have been seen like EA removing its games from Steam. Of course, that did seem to work out fine for EA. People might hate EA, but enough still buy its games at Origin.Quote

15-02-2019, 11:40:15

Dicehunter
People who want to actually game will buy the game regardless, Children who like to whine will whine regardless.Quote
Reply
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