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Nvidia Trademarks Turing, Quadro RTX and Geforce RTX

What is Geforce RTX, Software or Hardware?

Nvidia Trademarks Turing, Quadro RTX and Geforce RTX

Nvidia Trademarks Turing, Quadro RTX, and Geforce RTX

Over the past few months, Nvidia has been filing trademark after trademark, preparing for the launch of their next-generation graphics hardware. These patents appear to focus on the company's RTX technology, which is a process that Nvidia used to accelerate Ray Tracing workloads on their latest graphics architectures.

In this regard, three trademarks stand out, Nvidia Turing, Quadro RTX, and Geforce RTX, all of which are linked to documents that are available on the United States Patent and Trademark Office.  

The patent that is the most eye-catching here is Geforce RTX, which on its face implies that the RTX brand will replace GTX in Nvidia's next-generation graphics lineup, though sadly this trademark makes no mention of graphics hardware. 

The Geforce RTX Trademark discusses two things, first, "Research, design and consultancy services relating to computer hardware and software, all in the field of media, multi-media and communications processors and related software". Second "Software for operating multi-media applications, producing multi-media content and for enhancing audio clarity and video display", which indicates that Geforce RTX is a term that refers to software, not hardware. 

In contrast, both the Quadro RTX and Turing Trademarks reference "GPUs" directly, with Quadro RTX also discussing "computer hardware and software for professional designers, engineers, and scientists for advanced graphics processing and visual computing". The Quadro RTX trademark seems to be for hardware and its related software, whereas Turing has extremely broad usage with a lot of focus on "Artificial Intelligence", as befits the Turing name. 

Below is an example of a video that was rendered in real-time using Nvidia's RTX Ray Tracing technology using Microsoft's DirectX Ray-Tracing (DXR) API. This footage required four Titan V graphics card to be rendered in real-time. 
  

 

Looking at these patents, it seems like Geforce RTX is not a term that will be specifically related to hardware and will instead focus on the gaming applications for the company's RTX technology. Geforce RTX has a lot of similarities to AMD/Radeon's RX branding, which would move Nvidia away from their well known GTX branding. 

Like all pre-release information, it is possible that we have an incomplete picture here, though things are likely to become clear in the near future as Nvidia prepares to launch their next-generation GPUs. 
 
You can join the discussion on Nvidia's Turing, Quadro RTX and Geforce RTX trademarks on the OC3D Forums

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Most Recent Comments

10-08-2018, 10:39:47

RobM
ray tracing cardsQuote

10-08-2018, 10:55:41

Gothmoth
so what does this mean for gamers....


AMD cards will be slowed down just like nvidia did with gameworks, hairworks.
nvidia accepted a drop in framerates because of stupid implementation of some features, because AMD cards showed an even greater drop ... making nvidia look good/better.

that was with INTEND. the games could run faster on both nvidia and AMD cards. but nvidia wanted to make AMD look bad.

how did they do that? because game engines are calculating polygons, triangles that are not visible.
tesselation of objects not visible or using stupidly high default settings (that made barely any visible difference). all that affects nvidia cards too but way less than AMD cards.


because with AMD cards some features (physX for example) must be calculated on the CPU.
nvidia has features implemented on the GPU that help with physx, hairworks, etc.
AMD can not do all this stuff on the GPU.
ok, so i expect nvidia cards to calculate these effects faster.

but nvidia also unnecessarily sacrifices speed (stupidly high default settings) so AMD looks even worse.
one example is hairworks in witcher.


some may say.... "yeah but that´s because of lazy coders".
but most titles where this pattern is obvious are developed in close relationship with nvidia.


also older nvidia cards are slowed down just because of one or two features nobody will really notice. -> planned obsolence. just look at what they did in witcher and other titles.


raytracing will be important in AAA titles in 2022 i guess. until then you will see a few titles that have some raytracing stuff in it that makes AMD cards look like crap performance wise. these titles, with the raytracing features enabled, will only really playable on the most expensive nvidia cards.


will you see a real difference in most games?
guessing from experience i say no.... not until around 2022.



but nvidia will have a tool to make AMD GPU´s look even worse than they are (no question nvidia has better GPU´s today).


and they will sure help producing some titles wich will make gear freaks want to update.
TITAN GTX... that is old stuff you need a TITAN RTX!!Quote

12-08-2018, 19:10:12

TheF34RChannel
Maybe AMD should get out of their lazy chair and start cooking up something then, be innovative for a change or do you expect one company (Nvidia) to consider another company's (AMD) feelings? All this whining needs to end.Quote

12-08-2018, 20:29:08

NeverBackDown
Quote:
Originally Posted by TheF34RChannel View Post
Maybe AMD should get out of their lazy chair and start cooking up something then, be innovative for a change or do you expect one company (Nvidia) to consider another company's (AMD) feelings? All this whining needs to end.
Has nothing to do with whining. Bad business practices and shady ones at that are not fair. There's a reason laws exist and why companies get sued. Like MS leveraging there market share way back when and made it so the default internet browser was internet explorer. Making it so other companies were at a disadvantage compared to IE and couldn't compete. Anti competitive practices are illegal because Monopolies form. Monopolies are illegal.

I expect more from you dude.Quote

12-08-2018, 22:42:54

looz
Quote:
Originally Posted by NeverBackDown View Post
Has nothing to do with whining. Bad business practices and shady ones at that are not fair. There's a reason laws exist and why companies get sued. Like MS leveraging there market share way back when and made it so the default internet browser was internet explorer. Making it so other companies were at a disadvantage compared to IE and couldn't compete. Anti competitive practices are illegal because Monopolies form. Monopolies are illegal.

I expect more from you dude.
Some might argue they're good business practices, since it's helped Nvidia earn quite a bit. Quote
Reply
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