Nvidia's RTX Super Founders Editions make a mockery of early RTX pricing

RTX pricing is moving in the right direction

Nvidia's RTX Super Founders Edition pricing makes a mockery of early RTX adopters

Nvidia's RTX Super Founders Editions make a mockery of early RTX pricing

Nvidia's original RTX series was rightly criticised for their high price tags, especially Nvidia's Founders Edition models, which launched with a $100 price premium over reference models, making their original MSRP prices incredibly misleading. 

At launch, there were RTX series graphics cards that sported reference blower coolers and prices to match, but they did not represent what reviewers received. The media got Founders Edition models, and most AIB models aimed for those pricing levels. This gave Nvidia a lower on MSRP than what most retail graphics cards offered, making Nvidia's MSRP pricing appear both too high and misleading to consumers. 

With the release of Nvidia's RTX 20 Super series of graphics cards, the company has decided to release their new SUPER Founders Edition models with pricing that's closer to their original RTX MSRPs. This means that Nvidia's Super Founders Edition SKUs are a lot cheaper than their older, non-Super RTX Founders Edition counterparts. 

Nvidia's new Super series Founders Edition GPUs now offer gamers more performance and lower pricing, positioning Nvidia's Turing lineup in a position that's a lot more palatable than before. Sadly though this will leave owners of Nvidia's existing Founders Edition models feeling like they got a bad deal, with the only exception being owners of the RTX 2060, whose Founders Edition model was never priced with such a premium.    

This change in pricing and performance will lead to Nvidia's RTX pricing trending downwards, with more premium models become closer to Nvidia's MSRP prices while RTX 2070 and RTX 2080 non-Super models see reduced pricing thanks to Nvidia's stronger Super series competition. With Navi's launch on the horizon, Nvidia saw fit to lower their RTX pricing, at least on the high-end, though the RTX 2080 Ti Founders Edition maintains its insane £1099 pricing. 

Nvidia Founders Edition Graphics Geforce RTX 2080 Ti FEGeforce 
RTX 2080 Super
Geforce RTX 2080 FEGeforce 
RTX 2070 Super
Geforce RTX 2070 FE
RTX 2060 Super 
Geforce RTX 2060 FE
ArchitectureTuringTuringTuringTuring TuringTuring Turing
CUDA Cores4,352307229442560 23042176 1920
Base Clock
1350MHz1650MHz1510MHz1605MHz1410MHz1470MHz 1345MHz
Boost Clock1635MHz1815MHz1800MHz1770MHZ 1710MHz1650MHz 1680MHz
Memory Capacity11GB8GB8GB8GB 8GB8GB 6GB
Memory Speed14Gbps15.5Gbps14Gbps14Gbps 14Gbps14Gbps 14Gbps
Memory Bandwidth616GB/s496GB/s448GB/s448GB/s 448GB/s448GB/s 336GB/s
Memory Bus Size352-bit256-bit256-bit256-bit 256-bit 256-bit192-bit
SLIVia NVLinkVia 
Via NVLink??? N/AN/A N/A
US Pricing$1199$699$799$499$599$429$349
UK pricing£1099£669£749£475£569£379£329

With the incoming launch of AMD's RX 5700 series of Navi graphics card, Nvidia wants to reshape the narrative by delivering higher price/performance ratios in the high-end of the PC market, undermining the value proposition of Navi in the process. We will find out on 7/7 how well RTX Super will compete with  Navi. 

Our RTX 2060 Super and RTX 2070 Super review is currently available to read here

You can join the discussion on Nvidia's RTX Super Founders Edition pricing on the OC3D Forums

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Most Recent Comments

02-07-2019, 11:19:46

Navi will have to drop in price. Sure, £379 for a 2060 is bad, but then so were Navi prices for the same performance.

It would be nice, for once, if AMDs prices were literally to make Nvidia show their hand. I know, that's far too optimistic.....

We'll see. Either way I'm not interested in any of them. I think a Titan XP and Vega 64 are more than enough.Quote

02-07-2019, 11:27:19

Do we have GBP prices for Navi? I thought that 2060-S pricing is $50 above the 5700 and $20 below the 5700XT?Quote

02-07-2019, 11:28:33

The RTX customers have been taken for a ride, they clearly could have released the originals at a lower price if they can release a "super" version at nearly half the price less than a year later.
Great way to make your loyal customers feel appreciated. Watch AMD play on this like they did with the whole 970 saga.... This is why you should never support a monopoly.Quote

02-07-2019, 11:32:26

Tbf GDDR6 pricing has came down a lot since Turing's launch(It was almost double GDDR5 per GB ) and 14nm is now super mature. I think anyone who bought an original Turing knows that tech gets cheaper over time. But if you'd bought one recently, yeah that would sting, these cards came out of nowehere. I think the RTX2060 price/perf was close to their limits(A chip that size is stretching it in a price point that low), but obviously above that they have and still are milking their position.Quote

02-07-2019, 11:53:02

Originally Posted by tgrech View Post
Do we have GBP prices for Navi? I thought that 2060-S pricing is $50 above the 5700 and $20 below the 5700XT?
No UK pricing yet. US pricing is $379 for the RX 5700 and $449 for the RX 5700 XT.Quote

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