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Nvidia's GTX 10 series graphics cards have returned to MSRP pricing in the US and UK

Most of Nvidia's GTX 10-series is available at or below Founders Edition MSRP prices

Nvidia's GTX 10 series graphics cards have returned to MSRP pricing in the US and UK

Nvidia's GTX 10 series graphics cards have returned to MSRP pricing in the US and UK 

The past year hasn't been kind to PC gamers, with rising DRAM prices and the cryptomining boom causing the cost of DDR4 memory and gaming-oriented graphics cards to inflate tremendously, making PC components a lot more expensive than they should be. 

Market forces created a situation where budget-conscious PC gamers were unable to upgrade their systems, as cryptocurrency miners gobbled up GPU supply while remaining graphics cards commanded a considerable price premium. Thankfully now things seem to have died down, with graphics card pricing returning to relative normality in both the UK and US markets. 

Today we have conducted another price check for Nvidia's 10-series of gaming graphics cards, where we have found that most Nvidia graphics cards are available at their respective MSRP prices or lower at retailers, allowing PC builders to purchase their graphics cards at a reasonable price. In some cases, the retail prices of select graphics cards are lower than Nvidia's Founders Edition variants, something which was unheard of a few months ago.

Below we have included a table of Nvidia's 10-series of Pascal GPUs, the pricing of the cheapest model at Overclockers UK and their Nvidia Founders Editions pricing from the company's online store when applicable. We have also noted whether or not each of these GPUs is currently available from Nvidia directly, with the table below containing links to each model. 
 

 Nvidia Founders Edition
(MSRP pricing from Nvidia)
Availability?Cheapest model on 
Overclockers UK
GTX 1050N/ARetailers Only£109.99
GTX 1050 TiN/ARetailers Only£146.99
GTX 1060 3GBN/ARetailers Only£188.99
GTX 1060 6GB£279.00Retailers Only£244.99
GTX 1070£379.00Both£389.99
GTX 1070 Ti£419.00Retailers Only£399.95
GTX 1080 £529.00Both£469.99
GTX 1080 Ti£679.00Retailers Only£679.99

(Most of Nvidia's GTX 10-series is available at or below Founders Edition MSRP prices)  

Looking at today's pricing Nvidia's GTX 1070 remains a hard sell, given the huge performance boost offered by Nvidia's GTX 1070 Ti for a minimal price increase.

While the pricing of Nvidia GT 1060 3GB also seems attractive, Nvidia's decision to use a 3GB frame buffer remains questionable from a longevity standpoint.  It is not uncommon for modern games to use 4GB of VRAM at 1080p when using high-resolution textures, not to mention the fact that the 6GB GTX 1060 also includes more CUDA cores. 

Regardless, this market trend is great news for PC builders, as it will allow consumers to upgrade their systems in a more cost-efficient manner. Let's hope that DRAM prices can also continue to decrease, as this will drastically reduce the cost of high-end gaming systems. 

You can join the discussion on Nvidia's GTX 10 series prices returning to MSRP in the US and UK on the OC3D Forums

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Most Recent Comments

11-05-2018, 10:44:01

Dicehunter
Just checked and the 1080 Ti is in stock right now at MSRP, Won't last long I bet Quote

11-05-2018, 10:46:28

Bagpuss
From the 1060 upwards, every single one of those cards is still £50-£100 overpriced considering they're now near obsolete two year old tech.

You'd have to be some kind of stupid to spend £400-£700 on a Pascal card now.Quote

11-05-2018, 10:47:51

Dicehunter
Quote:
Originally Posted by Bagpuss View Post
From the 1060 upwards, every single one of those cards is still £50-£100 overpriced considering they're now near obsolete two year old tech.

You'd have to be some kind of stupid to spend £400-£700 on a Pascal card now.

Or maybe you'd be someone who needs a GPU and don't want to wait another 2-3 months.Quote

11-05-2018, 10:51:27

TheF34RChannel
The downside is that the next generation clearly isn't coming anytime soon, otherwise they wouldn't stock up on the old generation.Quote

11-05-2018, 10:51:49

Dicehunter
Quote:
Originally Posted by TheF34RChannel View Post
The downside is that the next generation clearly isn't coming anytime soon, otherwise they wouldn't stock up on the old generation.

Bingo.Quote
Reply
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