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Intel to reportedly host a GPU conference in December to discuss "Arctic Sound"

Will Intel's next-generation graphics technology impress?

Intel to reportedly host a GPU conference in December to discuss

Intel to reportedly host a GPU conference in December to discuss "Arctic Sound"

According to DigiTimes, Intel is planning to host a conference that is dedicated to their graphics technologies sometime in December, with Raja Koduri taking the helm. At this event, Intel will provide updates on their graphics technologies and their business unit's outlook, perhaps giving us our first look at the company's long-awaited discrete graphics solutions. 
   
In 2020, Intel plans to release their "Arctic Sound" discrete graphics cards onto the market, creating a three-way war between AMD, Nvidia and Intel, injecting another layer of competition onto the GPU market. With their Arctic Sound graphics architecture, the company plans to target gaming, AI and machine learning, leveraging their dominance in the CPU market to help secure early sales. 

Over the past year, we have seen Intel reorganise their driver ecosystem, offering their users frequent driver updates with game-specific optimisations, a factor that is a must if the company plans to enter the gaming market. Even if their hardware is competitive with AMD and Nvidia, it won't sell well if they cannot prove to consumers that their drivers are reliable. 

Intel to reportedly host a GPU conference in December to discuss  

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Most Recent Comments

28-11-2018, 08:36:28

looz
I've got high hopes for this one, finally a GPU from a company which is both Linux friendly and competent, since current manufacturers are either or. Quote

28-11-2018, 09:15:57

Warchild
Quote:
Originally Posted by looz View Post
I've got high hopes for this one, finally a GPU from a company which is both Linux friendly and competent, since current manufacturers are either or.
Given how they price gouge their current CPU market. What do you think will happen with GPU?

I see competition arising, but overall everything is going to go up not down. Market needs to be re evaluated. Has to be brought down somehow.

Even AMD who are better with price v performance were too outrageous on their cards e.g. Fury. Vega has been ok but nothing great in cost really. Their pricing is lower than nvidia but not in the margin we want. I think even AMD are taking advantage of Nvidia high prices, allowing them to raise their own, but appear to be still good value.Quote

28-11-2018, 09:22:50

looz
Well the segment where AMD is competitive (1060 / rx 580) the prices aren't too bad.


But Vega is quite disappointing due to massive power draw and even then it manages to only compete with 1070 ti.


If Intel manages to challenge Nvidia's high end cards, of course there will be a price war to bring high end prices down.Quote

28-11-2018, 09:38:52

AlienALX
I can't see Intel beating AMD or even Nvidia on price so they must be expecting sales based on their namesake alone. Which could turn out to be very risky, given they are a total noob in this sector.

It's still nice to see though, and about bloody time too.Quote

28-11-2018, 09:41:14

Warchild
Quote:
Originally Posted by looz View Post
Well the segment where AMD is competitive (1060 / rx 580) the prices aren't too bad.


But Vega is quite disappointing due to massive power draw and even then it manages to only compete with 1070 ti.


If Intel manages to challenge Nvidia's high end cards, of course there will be a price war to bring high end prices down.
I honestly don't believe that will happen. I just see both intel and Nvidia matching the prices similarly. The buying point for Intel will be "ours is better for the same price". We know their greed, we know Ngreedia marketting ploys.. If Intel fail to match Nvidia, then they will start targetting AMD competition. Either way, I really don't see prices falling.

Look at Mobo Market with all the brands fighting for our business. It's still too high. All this competition and yet they are all priced the same level, with exception of ASUS going OTT.Quote
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