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AMD Marketing Guru Darren McPhee joins Intel's Discrete Graphics Team

Intel hires another ATI/AMD veteran

AMD Marketing Guru Darren McPhee joins Intel's Descrete Graphics Team

AMD Marketing Guru Darren McPhee joins Intel's Discrete Graphics Team

Over the past few years, Intel has been building up their graphics team, gobbling up talent from across the industry. As part of this push, Intel has hired former AMD heavyweights like Raja Koduri, Jim Keller and Chris Hook joining the company in recent years, though Jim Keller is not part of Intel's Discrete Graphics group. 

Tonight, we have a new name to add to the list, with Darren McPhee revealing that he has joined Intel as their Director of Product Marketing in their Discrete Graphics group. 

This means that Darren McPhee will be working with Chris Hook on Intel's GPU marketing campaigns, which means that we may soon see an Intel version of Radeon's "The Fixer", at least hypothetically. 

In case you were not into PC building/gaming in 2013, here is a short glimpse of AMD's "The Fixer" marketing campaign, which roughly coincided with the release of Radeon's 5-game "Never Settle" game bundle for early GCN graphics products. Remember the HD 7970? Good times. 

 

Darren McPhee worked for ATI Technologies between 2003 until AMD acquired the company in 2007. After the acquisition, McPhee worked for AMD until October 2015, after which he worked for DM17 Marketing Solutions and BlueCat.   

You can join the discussion on Intel hiring Darren McPhee to join their Discrete Graphics Marketing Team on the OC3D Forums

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Most Recent Comments

29-10-2018, 17:07:44

Dicehunter
Those ads were terrible, Intel are in trouble XDQuote

29-10-2018, 17:17:08

WYP
Quote:
Originally Posted by Dicehunter View Post
Those ads were terrible, Intel are in trouble XD
To me, they are the type of bad that is soo bad it comes back and becomes good again.

TBH, AMD's early GCN cards aged very well, and the "Never Settle" game bundle had myself and a lot of friends go with AMD in that generation. Remember the HD 7870 Tahiti LE?Quote

29-10-2018, 17:31:57

tgrech
I still use a HD7870 XT/Tahiti LE as my main card (Via an expresscard eGPU setup). Still works great at 1080p in modern titles like Horizon 4 & BF1. Not really seen a reason to upgrade yet for the gaming I usually do(Though I broke the cooler a little while ago and installed a fairly beefy aftermarket one so it's at 1200Mhz).Quote

29-10-2018, 18:00:20

WYP
Quote:
Originally Posted by tgrech View Post
I still use a HD7870 XT/Tahiti LE as my main card (Via an expresscard eGPU setup). Still works great at 1080p in modern titles like Horizon 4 & BF1. Not really seen a reason to upgrade yet for the gaming I usually do(Though I broke the cooler a little while ago and installed a fairly beefy aftermarket one so it's at 1200Mhz).
Two of my best mates are rocking those same graphics cards. As I have said before, those early GCN graphics cards have aged very well.

One of my friends broke his cooler as well, so he is also using an aftermarket air cooler.Quote

29-10-2018, 21:05:58

NeverBackDown
Quote:
Originally Posted by WYP View Post
To me, they are the type of bad that is soo bad it comes back and becomes good again.

TBH, AMD's early GCN cards aged very well, and the "Never Settle" game bundle had myself and a lot of friends go with AMD in that generation. Remember the HD 7870 Tahiti LE?
That was a very good generation. The Never Settle bundles are hands down the best bundles we have probably ever had or at least in the past 10 years(to my knowledge)

That and then Hawaii up until Nvidias next cards was the last time they both were truly competitive. Good times.Quote
Reply
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