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AMD has prevented ASRock from releasing Radeon Graphics cards in Europe

So much for AMD's 'freedom of Choice' campaign.

AMD has reportedly prevented ASRock from releasing Radeon Graphics cards in Europe

AMD has prevented ASRock from releasing Radeon Graphics cards in Europe

Earlier this year, ASRock entered the GPU market with a bang, creating new custom variants of AMD's Radeon RX 500 series of graphics cards. This new Phantom Gaming graphics card lineup has so far remained outside of European hands, aside from the few who ordered the product from foreign markets. 

Now it appears as if ASRock's latest Radeon graphics cards will not be sold within the European market anytime soon, with several sources reporting that the AIB has not been permitted to sell within the region by AMD. Stranger still is ASRock's inability to sell graphics cards in Taiwan, the company's home region, another oddity for the PC giant. 
 
In a statement to Tom's Hardware, ASRock has stated that they have been permitted to sell their graphics cards in South America and most APEC regions, excluding China, Hong Kong and Taiwan. The APEC regions that can be serviced by ASRock include Australia, Brunei, Canada, Indonesia, Japan, South Korea, Malaysia, New Zealand, Philippines, Singapore, Thailand, United States, Mexico, Papua New Guinea, Chile, Peru, Russia and Vietnam.

 

  ... The VGA card products are only sold in South America and APEC (exclude China, Hong Kong and Taiwan) at first. I can not provide you with the MSRP and the warranty term because they are different in different sales region ... 

AMD has reportedly prevented ASRock from releasing Radeon Graphics cards in Europe

 

It is not uncommon for some graphics cards to be banned from sale in Europe, with Colorful and Colorfire acting as noteworthy examples and other oddities like Galaxy/Galax using the KFA2 name in Europe. 

If a European customer wants to purchase an ASRock graphics cards, they will need to be willing to deal with international shipping costs and the taxes associated with it, though it is undeniably disappointing that consumers here are being denied the ability to purchase ASRock's first generation of graphics products. 

Update - Tom's Hardware has since removed the quote from their website which stated that "AMD has not agreed to sell [ASRock GPUs] in EU, that is really a pity.", with Forbes' Jason Evangelho reporting that "in Europe, ASRock has decided not to sell Phantom Gaming graphics cards commercially". 

This situation seems to be a lot more complex than most onlookers have previously reported. We will update this article with new information as it becomes available. 

Update #2 - ASRock has released an official statement regarding the regional availability of their Phantom Gaming series graphics cards

You can join the discussion on AMD preventing ASRock from selling their Phantom Gaming graphics cards in the European market on the OC3D Forums

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Most Recent Comments

07-05-2018, 05:03:43

TheF34RChannel
Feeling better Mark?Quote

07-05-2018, 05:26:20

WYP
Quote:
Originally Posted by TheF34RChannel View Post
Feeling better Mark?
Still far from 100%, but stuff needs to get done. I'm over the worst of it now.

Been crap since Wednesday, can't let this prevent me from getting stuff done anymore.Quote

07-05-2018, 06:55:08

tgrech
Do we know the reasons behind this? Does ASRock have to apply for certain certifications, licenses, etc in order to field cards in these regions? Is it a tax or regulation issue? Or more an issue with support? Or is it more a result of the EU's(Or AMDs) protectionism impacting the ability to sell products produced elsewhere that are almost identical to more locally produced cards already on the market?

There's no real market incentive for AMD to block the sales unless they felt the card closely mimicked other models in those markets really, though since many AIBs use mostly standard coolers and just slap on a plastic shroud and call it a new model that'd be pretty understandable too. In my opinion if it's the latter this is inherently pro-consumer. Buying a GPU is super long and confusing nowadays, especially for new buyers, because of the sheer number of near identical cards sometimes varying greatly in pricing sometimes with 10 models with £2 of each other. Presumably this will just be a Powercolor/Club3D/ect rebranded again so tbh I think the market really needs some curation to tackle the fragmentation imo. Clearly this is something that's being going on for decades unnoticed though.Quote

07-05-2018, 07:04:37

Warchild
Quote:
Originally Posted by tgrech View Post
Do we know the reasons behind this? Does ASRock have to apply for certain certifications, licenses, etc in order to field cards in these regions? Is it a tax or regulation issue? Or more an issue with support?

Or is it more a result of the EU's(Or AMDs) protectionism impacting the ability to sell products produced elsewhere that are almost identical to more locally produced cards already on the market?

There's no real market incentive for AMD to block the sales unless they felt the card closely mimicked other models in those markets really, though since many AIBs use mostly standard coolers and just slap on a plastic shroud and call it a new model that'd be pretty understandable too.
It could be that it has something to do with the card being enticing for mining, which contradicts AMD statements putting gaming before mining.

Or perhaps it has something to do with the "gaming" branding. Very strange blocking.Quote

07-05-2018, 07:04:39

MacLeod
I'm curious to find out why this is too. Surely it's something simple like they haven't got the required contracts and all that legal BS out of the way yet.Quote
Reply
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