AMD delayed Vega's launch to offer higher volumes

we've got to compensate for things like coin-miners - Chris Hook - AMD

AMD delayed Vega's launch to offer higher volumes

AMD delayed Vega's launch to offer higher volumes

 
Coin mining has seen a huge resurgence in popularity in recent months, causing shortages of mainstream AMD GPUs across the world. Yes, Nvidia GPUs were also affected by the new mining craze but it was mostly AMD that was affected by shortages due to their ability to achieve higher hash rates. 

In an interview with HardOCP, AMD's Chris Hook stated that part of the reason why the RX Vega was delayed was to ensure that RX Vega GPUs reached gamers in high enough volumes, especially given the increased demand for GPUs due to mining.   


Part of the reason it’s taken us a little longer to launch Vega, and I’ll be honest about that is that we wanted to make sure we were launching with good volume.

Obviously, we’ve got to compensate for things like coin-miners, they’re going to want to get their hands on these. We believe we’re launching with a volume that will ensure gamers can get their hands on them, and that’s what’s important to us.

 

While many would assume that selling RX Vega GPUs en masse to miners would be a good move for AMD, it must be remembered that miners are not loyal customers and typically jump from brand to brand depending on who's GPUs are most profitable. 

It must also be remembered that miners can often flood the used market with GPUs, which again can hurt new sales later down the line and that miners also require more warranty returns due to their 24hr workloads. 

AMD knows that it is in their best interest to sell RX Vega GPUs to gamers, as an increased gaming market share will help convince developers and engine makers to create software with their hardware in mind which in turn will increase their GPU sales. Selling out to a non-gaming audience is not a good move in the long term.  

AMD delayed Vega's launch to offer higher volumes  

AMD's RX Vega will release on August 14th in the UK, with aftermarket Vega variants being expected to hit store shelves in September. 

 

You can join the discussion on AMD's RX Vega launch on the OC3D Forums

 

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Most Recent Comments

02-08-2017, 13:43:47

NeverBackDown
Damn miners...Quote

02-08-2017, 13:57:34

AlienALX
That's funny, because there were very strong rumours that they were having supply issues and that is why they were delayed.

Miners my arse, we'll see how long it stays in stock for.Quote

02-08-2017, 21:04:52

Avet
Yea. Miners also bought all AM4 boards at launch... They have some serious issues. Or they are just selling air in marketing without having product actually ready, and hoping it will meet the tight deadline.Quote

02-08-2017, 21:08:38

NeverBackDown
Quote:
Originally Posted by Avet View Post
Yea. Miners also bought all AM4 boards at launch... They have some serious issues. Or they are just selling air in marketing without having product actually ready, and hoping it will meet the tight deadline.
Well... Miners did do all that. They even rented massive 747's to ship there stuff around. And yes that is a Boeing 747 aircraft.Quote
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