Study Shows 6th Gen. AMD A-Series APU Cuts Greenhouse Gas Emissions by 50%

Study Shows 6th Gen. AMD A-Series APU Cuts Greenhouse Gas Emissions by 50% - PR

Study Shows 6th Gen. AMD A-Series APU Cuts Greenhouse Gas Emissions by 50%

Study Shows 6th Gen. AMD A-Series APU Cuts Greenhouse Gas Emissions by 50%


Results of an AMD carbon footprint analysis of its 6th Generation A-Series Accelerated Processing Unit (APU), codenamed "Carrizo," show that using the new processor can result in a 50 percent reduction in greenhouse gas emissions compared to the previous generation APU.

The study results are based on the widely accepted Greenhouse Gas Protocol (GHGP) established by the World Resources Institute (WRI) and World Business Council for Sustainable Development (WBCSD), and were announced today during an AMD sponsored media panel on energy efficient information technology. Research shows that 60 percent of Fortune 100 companies have established public targets for reducing their greenhouse gas emissions.


"Creating low-power, energy efficient products is a key element of our business strategy, and in turn, we are working alongside our customers to reduce the environmental footprint of technology while relentlessly improving performance," said Mark Papermaster, senior vice president and chief technology officer, AMD. "The results from the carbon footprint study for the latest AMD APU demonstrate our commitment to continued energy efficiency gains, sustainability, and lower operating costs for consumers and enterprises."


Study Shows 6th Gen. AMD A-Series APU Cuts Greenhouse Gas Emissions by 50%


An enterprise customer upgrading from 100,000 PCs using the previous generation AMD processor to the 6th Generation AMD A-Series APU could save an estimated 4.9 million kilowatt hours of electricity -- or roughly $495,000 -- and 3,350 metric tons of CO2 (equal to powering 461 homes) over a 3-year product service life.

In 2014, AMD announced an ambitious goal of improving the typical use energy efficiency of its mobile APUs by 25 times by 2020, from a 2014 baseline. Meeting the 25x20 target requires increasing the pace of efficiency gains by using new power management features and innovative designs. The energy efficiency improvements needed to achieve this goal outpace the historical efficiency trend predicted by Moore's Law by at least 70 percent4. That means that in 2020 a computer could accomplish a task in one fifth the time of a personal computer in 2014 while consuming on average less than one fifth the power. Using a car analogy, this rate of improvement would be like turning a 100-horsepower car that gets 30 miles per gallon into a 500-horsepower car that gets 150 miles per gallon in only six years.

"Reducing carbon emissions is the right thing to do for the environment, and it brings the additional benefit of reducing how much individuals and businesses spend on electricity as well," said Kevin Krewell, principal analyst, Tirias Research. "AMD made an audacious promise fifteen months ago to improve the energy efficiency of their processors by 25 times by 2020. A projected 50 percent reduction in usage-phase greenhouse gas emissions by the 6th Generation AMD A-Series APU is further proof the company is making serious progress in its commitment to a cleaner planet and lower energy bills."

The 6th Generation AMD A-Series APU is the first product introduced under the 25x20 initiative and represents a huge leap in energy efficiency for AMD mobile APUs.
AMD was recently recognized on the Dow Jones Sustainability Indices for the fourteenth year in a row. In May, AMD was named to Corporate Responsibility (CR) Magazine's list of the 100 Best Corporate Citizens for the third consecutive year.

Read the study can be found here (PDF).


You can join the discussion on AMD's increases in efficiency on the OC3D Forums


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Most Recent Comments

18-09-2015, 05:29:43

But the question is, is this due to a very efficient process now, or a poor efficiency previously? Also, how does that stack against other chip manufacturers?Quote

18-09-2015, 05:42:24

Very interesting, now they just have to work on making their CPU's not crapQuote

18-09-2015, 06:16:12

I'm sure if you compared it to a company that used older intel CPUs (such as a sandybridge i3/low end i5) the emissions reduction wouldn't be that great.Quote

18-09-2015, 12:12:44

CO2 Emissions can't be calculated from electricity use at the home user level. Power sources vary from different methods and in some areas could be fully supplied by clean energy. For example; a home with it's own solar and wind power that they use for the computer.
Energy Star aids Deceptive Marketing Practices.
"Don't use the results of product performance tests and/or testimonials in your advertising unless you are authorized to use them; or if you are authorized to use them, don't distort test results or the scope of testimonials."
-"don't distort test results"

AMD knows very well they are using this info for marketing purpose to sell units of their APUs even though the calculations are entirely suggestive and in no way factual or able to be because each end user has a different power source and that creates and uncontrollable variable that is a primary variable needing to be a controlled and known one to even calculate and end result number.

I think this is just irresponsible of modern Governments to have laws against such things but then never do anything to enforce them unless it is a small business or personal business. We should see more of the Governments applying the law to large companies instead of turning their heads and/or taking bribes and pay-offs to ignore the problem and not enforce against the company.

Also with such lack of many other variables like comparing it to other chips of competitors like other people here have mentioned. How are people to know if it is any better than what they may have, roughly even?
This does not show much effort to do good business practice.
All that is shows is minor cheap deceptive marketing tactics to try and bounce back their company that is taking huge losses and laying off thousands of employees.

Looking out for the end user,

18-09-2015, 22:14:18


Doesn't matter about whatever it is your spewing about. It consumes less power therefore waste less energy which means you are reducing the amount the plants need to produce. That is what lowers the CO2 emissions.

Also they are producing these chips, the less CO2 they produce while fab'ing these chips the better. It doesn't matter in comparison to anything to be honest. There chips are being improved... so who cares? It's getting better. Even if Intel was 400x ahead of them in this it wouldn't change anything. There products aren't wasting as much energy, that's good for everybody. At least they are trying to improve.. some companies *cough* Ubisoft *cough* should learn from thatQuote

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