Cooler Master announces their TUF Gaming Alliance with ASUS

Build a system with complete design/brand cohesion

Cooler Master announces their TUF Gaming Alliance with ASUS

Cooler Master announces their TUF Gaming Alliance with ASUS

Cooler Master has announced a new brand collaboration with ASUS called the TUF Gaming Alliance, an initiative which will see both companies adopt similar brand aesthetics for select products to create a line of hardware with design cohesion. 

As part of this collaboration, Cooler Master will create unique variants of some of their existing CPU coolers, cases and power supplies to match ASUS' TUF branding, focusing on the brand's focus on functionality and reliability, with most products in the lineup featuring a five-year warranty.   

Below is a list of what products will be available as part of Cooler Master's TUF Gaming range.

- MasterWatt TUF Gaming Edition 450W, 550W, 650W and 750W with 5 Year Warranty
- MasterAir MA410M TUF Gaming Edition with 5 Year Warranty
- MasterAir MA620P TUF Gaming Edition with 2 Year Warranty
- MasterBox MB500 TUF Gaming Edition with 2 Year Warranty

    Cooler Master announces their TUF Gaming Alliance with ASUS  Cooler Master announces their TUF Gaming Alliance with ASUS

(Cooler Master MasterAir MA620P and MA410M TUF Gaming Edition CPU coolers)


First off we have Cooler Master's MasterAir MA620P and MA410M TUF edition coolers, which feature TUF branded tip plates with digital camo and fans with yellowish rubber highlights. I think these rubber elements clash with the RGB nature of these air coolers, forcing users into specific colour schemes, though I guess that is what happens when you make a brand-specific product like this. 

On the case side, the MasterBox MB500 TUF Gaming Edition will feature a mostly black and get colour scheme, offering a TUF Gaming Alliance logo on the right side panel and Digital Camo on both the front of the chassis and on the enclosure's left/windowed side panel. In all, this chassis offers users a more militaristic look, something which suits the TUF brand nicely.  

Cooler Master announces their TUF Gaming Alliance with ASUS

(Cooler Master MasterWatt TUF Gaming Edition 750W)

On the PSU side, we have 450-750W versions of the MasterWatt, providing users with a five-year warranty and 80+ Bronze certification. These models are TUF Gaming Editions of Cooler Master's existing MasterWatt series, with the addition of Digital Camo being the only significant change to the design of these units.   

These TUF Gaming additions to Cooler Master's lineup offer a nice visual change for those who want to build and all TUF system, though it is worth noting that ASUS doesn't ship TUF series graphics cards, which may make full system matching difficult.  

You can join the discussion on Cooler Master's TUF Gaming Alliance with ASUS on the OC3D Forums

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Most Recent Comments

26-04-2018, 14:33:14

Haha lol, only Cooler Master that is going full on this. ASUS’ ain’t doing nothing lol...Quote

26-04-2018, 23:43:36

I quite like that, I really wanted to get a Z370 TUF mobo but saw that Asus completely messed up the design after their Z97 Sabertooth/TUF, Going for a very non military styled kids toy that looks like it was designed by Fisher Price and then completely removing the full cover "armour" with the Z370 TUF which was an even bigger design mistake IMHO.

I like CM's design direction with this though.Quote

27-04-2018, 01:32:36

At first I thought hmmmmm, then I saw it and thought aaaaaah, doesn't even look that bad at all!Quote

27-04-2018, 07:41:41

Shame they chose yellow.

And the double coolermaster logo wasn't necessary. They could have used the TUF logo on the other heatsink. Considering the fans are spinning, you don't see the TUF there so it wouldnt be too much.

Would be a great way to show collaboration, Coolermaster oneside, TUF on the other. Nice little partnership design.Quote

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