Packaging & Appearance
Starting off with the graphical design of the packaging, the word 'striking' really does not do any justice. XFX have combined a dark 'DOOM-like' grey and black mechanical design along with bright retina burning dayglow green highlights. Aside from the large "850" text and SLI/80PLUS certification stickers there really is very little information on the front of the box, but with a design like this it is highly unlikely that any enthusiast or gamer could casually walk on by without feeling the urge to pick the box up and find out exactly what is inside.
The bulk of the information has been placed on both the back and sides of the box, with the feature list and rail distribution charts seen back on the previous page making a reappearance. A glossy picture of the PSU is also printed at the back of the box, but to be honest I think that XFX have missed a trick by not incorporating some kind of window into the packaging so that potential buyers can get a good look at the actual unit contained within.