Big Day For AMD On CPU Front Page: 1
 
High Performance AMD Phenom™ X4 Processors Lead the Charge to HD Desktop Gaming and Video
 
AMD (NYSE: AMD) today announced immediate availability of four new high-performance AMD Phenom™ X4 processors for PC users in search of the Ultimate Visual Experience. Led by the AMD Phenom X4 9850 Black Edition processor, each CPU features true quad-core design, and when matched to AMD 790 series chipsets supports up to four award-winning ATI Radeon™ HD 3800 series graphics cards. This enthusiast PC platform, codenamed “Spider,” energizes the latest PC gaming titles, speeds high-definition video playback, and delivers amazing performance for advanced productivity and multi-tasking.

These new AMD Phenom X4 processors unlock even greater visual computing performance to showcase the unparalleled scalability of the AMD enthusiast platform,” said Mario Rivas, executive vice president, computing solutions group, AMD. “Based on AMD’s advanced true quad-core architecture, these processors are loaded with powerful performance features like next-generation HyperTransport™ 3.0 and energy-efficient innovations like Cool’n’Quiet™ 2.0 technology.

Featuring the best quad-core desktop CPUs AMD has offered, these AMD Phenom X4 quad-core processors can improve performance for gaming and multi-threaded applications. The AMD Phenom X4 9850 Black Edition is the top performer in the new line-up, with Clock Multiplier Control* for tunable performance that gives gamers and enthusiasts scalability and customizable performance levels to run multiple processor-intensive applications simultaneously.

As the worldwide leader in the PC industry, HP is pleased to be offering our customers the choice of AMD Phenom X3 and X4 based systems in our consumer desktop PCs,” said Thi La, director of marketing, North America Consumer Computing, HP. “We are seeing a strong market demand for increased performance and multi-core capabilities.

Consumers are now rapidly adopting quad-core processor-based desktops, as usage models expand to HD entertainment applications and gaming. AMD has responded with innovations like the AMD Phenom X4 processor and the “Spider” quad-core enthusiast platform, which commands both a high-performance and energy efficient market position at a compelling price.

AMD Phenom X4 9000 Series Quad-Core Processors
The AMD Phenom quad-core processor is the world’s most advanced desktop PC processor, commanding four natively integrated processor cores to break system bandwidth barriers and turbo-charge high definition (HD) platform performance. Customers can implement AMD Phenom X4 processors 9550 (2.2GHz) and 9650 (2.3GHz), or experience an enhanced multi-tasking experience with two higher frequency processors: the AMD Phenom X4 9750 (2.4GHz) and AMD Phenom X4 9850 Black Edition (2.5GHz) processors.

Availability and pricing
AMD Phenom X4 processors 9550 (2.2GHz), 9650 (2.3GHz), 9750 (2.4GHz) and 9850 (2.5GHz) are now available. For processor pricing details, please visit www.amd.com/pricing. For press collateral pertaining to the new Phenom X4 models including product specifications and availability, images and partner support, please visit www.amd.com/phenom/presskit.
 
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Big Day For AMD On CPU Front Page: 2
 
AMD Extends Energy-Efficient Processing Leadership with World’s First 65-Watt Quad-Core Desktop Processor
 
AMD (NYSE: AMD) today announced the availability of the world’s first energy-efficient desktop quad-core processor, providing customers with a cool and quiet digital media workhorse. With AMD Phenom™ X4 9100e quad-core processors, digital media enthusiasts and performance-hungry users can experience the powerful computing capabilities of a true multi-core architecture with a processor operating at a maximum of 65–watts.

By coupling an AMD Phenom X4 9100e with an AMD 780 series chipset, AMD offers an efficient PC platform that plays Blu-ray movies and delivers a rich computing experience for casual gamers and multimedia enthusiasts. The processor gives consumers extensive multi-tasking capabilities like creating digital content while checking and writing e-mails and simultaneously downloading music files off the Web. AMD Phenom X4 9100e and AMD 780 series based PCs are ideal for consumers and business customers looking for cool, quiet, energy-efficient PCs.

By infusing energy–conscious design into everything related to AMD — facilities, products and alliances — AMD has emerged as a leader in establishing eco-friendly practices. The AMD Phenom X4 9100e processor is our latest endeavor to help customers reduce energy consumption and environmental impact,” said Greg White, corporate vice president and general manager, desktop and embedded division, AMD. “Energy-efficient processors from AMD not only enable differentiated solutions but are extremely conducive to smaller and sleeker form factors like Home Theater PCs that take up less space and operate quietly. PCs such as this can also help reduce energy consumption and the associated environmental impacts of traditional PC form factors.

Consumers and businesses alike are requesting smaller, more elegant PCs that aesthetically complement home and office environments, offer lower noise for a better computing experience, and deliver the same performance of larger systems,” said Jim McGregor, research director and principal analyst, In-Stat. “Energy efficient desktop processors like the AMD Phenom X4 9100e offer greater performance-per-watt over traditional desktop CPUs while addressing the growing concerns of end-users for more energy efficient and eco-friendly products.

The AMD Phenom™ X4 9100e processor embodies a series of AMD energy-efficient innovations, including:

* Cool’n’Quiet™ 2.0 technology, the next generation of AMD’s award-winning power saving technology;
* AMD CoolCore™ technology, which helps users achieve more efficient performance by dynamically activating or turning off parts of the processor as needed;
* Independent Dynamic Core Technology, which allows a fully independent frequency control per processor core that can reduce processor energy consumption by adjusting power usage according to core utilization;
* Dual Dynamic Power Management™, which enables a split power plane design, allowing independent voltage planes for processor and memory controller for greater control over performance based on system demands;
* AMD Wideband Frequency Control, for simplified performance state transitions to help reduce power consumption, latency and software overhead of performance states changes; and
* Multi-Point Thermal Control, multiple sensors across processor silicon designed to reduce speed and heat when temperature exceeds pre-defined limits.

Availability
The AMD Phenom™ X4 9100e processor is expected to be available from leading OEMs and System Builders. For processor pricing details, please visit www.amd.com/pricing. For press collateral pertaining to the new AMD Phenom X4 and X3 models including product specifications and availability, digital images and partner support, please visit www.amd.com/phenom/presskit.
 
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Big Day For AMD On CPU Front Page: 3
 
AMD Launches World’s First x86 Triple-Core Processors
 
AMD (NYSE: AMD) today announced the availability of AMD Phenom™ X3 8000 series triple-core processors, providing gamers and digital media enthusiasts with exceptional performance at mainstream price points. AMD Phenom X3 processors are designed to improve multi-threaded application performance over dual-core processors at the same clock speed. As the world’s only triple-core x86 processor, AMD Phenom X3 processors bring multi-core technology to a broader audience in search of desktop PCs that easily handle today’s digital entertainment workloads.

When paired with the AMD 780 series chipset, AMD Phenom X3 processors can deliver significant enhancements in gaming and high-definition experiences for mainstream PC customers. This AMD desktop solution can provide a full HD experience with support for the latest and most demanding formats, including VC-1, MPEG-2 and H.264 on a mainstream PC. With the AMD Unified Video Decoder (UVD), the solution can process HD playback on the better-suited GPU rather than the CPU so consumers may enjoy a smooth HD viewing experience—less lag, stalling and dropped scenes—in the latest Blu-ray titles.

In 2007, AMD committed to delivering AMD Phenom triple-core processors in Q1 2008 and today the company makes good on that promise,” said Bob Brewer, corporate vice president, strategic marketing, AMD. “AMD understands that today’s PC applications are best accelerated with a range of multi-core products from quad- to triple- to dual-core processors, and that’s why we now deliver the broadest multi-core desktop lineup in the industry.

AMD Phenom X3 processor and AMD 780G chipset based desktop PCs offer DirectX 10 game compatibility, so casual gamers can now enjoy enhanced gaming experience such as truly lifelike 3D graphics and dynamic interactivity in the latest game titles. Gamers looking to scale their performance with the addition of a discrete graphics card can accelerate their performance with
ATI Hybrid Graphics Technology. This technology can harness the graphics power of both an ATI discrete graphics card and the motherboard GPU in tandem, delivering in some applications up to 70 percent improvements in 3D performance. 1 In addition, the AMD 780G chipset is the second generation AMD chipset to feature AMD OverDrive™, a simple user interface that brings performance tuning to the masses.2

AMD Phenom™ X3 8000 Series Triple-Core Processors
AMD Phenom X3 8400 and AMD Phenom X3 8600 processors can improve performance over dual-core processors on single-threaded applications and can scale with the same applications that scale with quad-core. AMD Phenom triple-core processors can also increase performance for multitasking usage models and multi-threaded applications, aligned with similar benefits available with AMD Phenom X4 quad-core processors.

AMD will be collaborating with ZT Systems to premiere the first system featuring the new AMD Phenom X3 triple-core processor on QVC during the Computer Shop broadcast, which is scheduled to air March 31 at 10 p.m. EDT. “New ZT Affinity desktops featuring the AMD Phenom X3 8400 triple-core processor deliver ‘The Latest Technology for Less,’ empowering a broader range of customers to experience the performance and multi-tasking capability of true multi-core technology,” said Russell Carlisle, VP of Marketing, ZT Systems. “The ZT Affinity 5202Zi is a perfect fit for consumers looking for a stylish, affordable compact PC with the power they need for today’s cutting-edge digital entertainment.”

Availability
Systems powered by AMD Phenom X3 processors 8400 (2.1GHz) and 8600 (2.3GHz) are expected to be initially available from leading OEMs and system builders. For processor pricing details, please visit www.amd.com/pricing. For press collateral pertaining to the new AMD Phenom X4 and X3 models including product specifications and availability, images and partner support, please visit www.amd.com/phenom/presskit.
 
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