PS3 to Get Dynamic In-Game Ads
"in-game ads "enhance the realism of the game"?"
Published: 5th June 2008 | Source: Hot Hardware |
In-game ads firm IGA Worldwide has secured a multi-year deal with Electronic Arts to provide advertising for its sports and racing titles.
The two year deal will cover EA Sports franchises Madden NFL, NBA Live, NASCAR and the NHL series, as well as racers Need for Speed and Burnout.
"We are thrilled at this opportunity to expand our strong relationship with EA and are pleased to have been selected to support EA and Sony on this new venture," commented Justin Townsend, CEO of IGA Worldwide.