Microsoft preps first ad-supported client software pilot

"Microsoft's first ad-supported office suite is almost here."

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Microsoft preps first ad-supported client software pilot

In what can only be described as 'interesting' to say the least, Microsoft appear to be readying an ad-supported Office app for pilot. Whilst Microsoft' Office will not be the guinea pig for the pilot, it appears that the oft overlooked Microsoft Works is to be the test subject.

Microsoft Works SE 9 will be available in two flavors: standard and ad-supported. Ad-supported versions of Works will be available from OEMs "over the next few months," and the pilot is currently scheduled to last through the middle of next year, according to a statement from a Microsoft spokeswoman. There are no plans to distribute the ad-supported version online or in stores.  In the meantime, Microsoft will size up whether or not there is a real opportunity here for ad-supported software. The software will feature advertising content that is updated when users are connected to the Internet, but it will continue to show ads even when not connected. As a middle man, Microsoft will make money serving and tracking the ads through its own advertising platform.

In an attempt to steer clear of possible privacy issues, Microsoft has reportedly stated that the ads will not be based upon contextual analysis.

Perhaps to assuage privacy concerns, Microsoft will not be using contextual analysis to place ads, saying that "appropriate ad placement will be based on general Works users demographics." Microsoft says that it "will not use any content information to serve ads or personally identify customers."

Considering that Microsoft Works currently retails for around the US$40 mark, it'll be interesting to see where Redmond pitch the pricing scheme for the ad-supported version.

Does ad-supported software appeal to you?

Feel free to discuss in our forum
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Most Recent Comments

02-08-2007, 08:54:00

Bungral
Linky doesn't work :(

02-08-2007, 08:59:38

Jim

Linky doesn't work :(



Bah...fixed :) Thx for the headsup ;)

02-08-2007, 10:15:26

Toxcity
Good review, a nice read. :)
The PSU looks pretty nice and performs well, But as said in the view wasn't able to keep up with others when it came to efficiency.

02-08-2007, 10:23:58

Jim

Good review, a nice read. :)
The PSU looks pretty nice and performs well, But as said in the view wasn't able to keep up with others when it came to efficiency.



Yeah ideally I would have liked to give it an 8.5 for "Performance" but our graph doesn't allow that :(. 80% efficiency is by no means poor, but there's others out there that will hit 84%.

02-08-2007, 10:57:05

Mr. Smith
I need a new psu as my hiper is blue and I'm not going with a blue theme in my rig refresh...

I think £100 is my price point. Corsair 640w is a big contender, this could be too.

I know you don't need a mahoosive psu but i want to be able to power the upcoming 9800gtx or ati equiv. I want a psu that I can keep for a long time...

Nice review, a few extra touches, the good, the bad and the ugly influence made me laugh

02-08-2007, 12:36:29

Bungral

Bah...fixed :) Thx for the headsup ;)



No problem.. Will take a little read of this in a min.. Just catching up on other bits of reading.

Did you give me reps for that?? If not i've got some somewhere else and I have no idea where :S

02-08-2007, 12:43:32

Jim


Nice review, a few extra touches, the good, the bad and the ugly influence made me laugh



Hehe, glad ya liked it. I was thinking of going for "the good, the bad and the slightly buggy" - not sure if everyone would have got it tho ;)

02-08-2007, 13:38:49

ionicle
looks like a good psu :)

no unique quality's, and just the same old over again, thats the only problem with tagan i think

they all look the same, or similar, and its just a bit repetative, if each psu had a unique feature it would add to the ....interest of it

10-08-2007, 07:04:50

kimandsally
Great review as normal my rating for the review 10/10
With such attention to detail it really helps when choosing, this would be a unit I would not use as I feel the Corsair HX620 is better in this class, super quiet and much more efficient.

10-08-2007, 13:11:33

NickS
Very nice, even looks the same as my old U22. I loved that thing, did a great job! Kudos to Tagan for making a replacement as good as the original, and I'm glad they kept the same look, it looks great!
Reply
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