AMD Drives Industry Efforts To Enable Console-Quality Games For Handheld Devices

"AMD today announced its strategy to enable visually stunning and immersive games and multimedia content optimized for handheld devices."

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News <script type="text/javascript" src=""></script> Posted 07/03/07
Author: PV5150
Source: AMD

Official Press Release

Official Press Release

AMD today announced its strategy to enable visually stunning and immersive games and multimedia content optimized for handheld devices powered by AMD’s next-generation graphics technologies. As a leading supplier to the handheld market, AMD is introducing a suite of tools to help content creators jumpstart the development of applications for handheld devices based on OpenVG 1.0 and OpenGL ES 2.0 industry standards and AMD’s patented Unified Shader Architecture. AMD is working with content developers now in preparation for the arrival of phones powered by AMD’s next-generation graphics technologies expected next year. Leveraging unique expertise in both graphics processing technology and the handheld market, AMD will offer a common toolset and common graphics architectures to empower the delivery of advanced, innovative hardware and true console-quality mobile games.

“AMD is working closely with OEMs and semiconductor suppliers to bring to market an incredibly powerful handheld gaming platform equipped with AMD’s innovative, open-standard technology,” said Paul Dal Santo, vice president and general manager of AMD’s Handheld Division. “At the same time, we are driving the creation of truly compelling content for the next-generation mobile gaming devices that consumers demand. This industry-wide effort will help ensure a robust handheld gaming ecosystem.”

With a billion handheld devices expected to be sold this year, mobile devices have the potential to be the next major gaming platform worldwide. AMD’s upcoming graphics technologies will be made available to handset manufacturers through discrete media processors as well as through IP licensing agreements with semiconductor suppliers. These technologies will include support for both the OpenVG 1.0 and OpenGL ES 2.0 graphics standards, and will incorporate the same AMD patented Unified Shader Architecture that drives the visual experience behind the Microsoft® Xbox 360TM video game and entertainment system. AMD has launched a comprehensive suite of tools that includes RenderMonkey™, a shader development tool to help developers create visually compelling characters and environments. The RenderMonkey tools for PC and console game development are an integral part of the development process for leading game developers worldwide. RenderMonkey 1.7 adds support for mobile content development including full OpenGL ES 2.0 shader support. By offering a common toolset and common graphics architectures, AMD enables game developers to easily create content for PCs, video game consoles and handheld devices within their existing production pipeline. AMD’s next-generation mobile graphics architecture will feature native hardware acceleration for rendering vector graphics and flash-like applications. This architectural design delivers high-quality graphics, while consuming less power than either software rendering or rendering using a traditional 3D graphics core.

In addition to offering new tools, AMD will make available emulation environments and development kits to help developers create, test and tune their applications before next-generation handheld devices become available. In addition to aiding developers who are new to working with hardware accelerated rendering environments, emulation environments are critical to reducing development time for rich console-like, next-generation games, as well as graphics-rich applications such as interactive mapping software.

AMD is dedicated to helping developers leverage the powerful capabilities of AMD Imageon™ media processors. AMD makes generally available to developers dedicated on-site graphics engineering support, educational presentations, documentation and samples to enable breathtaking content optimized for AMD-powered handheld devices.

About the AMD Imageon Family

AMD Imageon media processors support a variety of multimedia functions, including mobile TV, video, photography, video telephony, music and 3D graphics processing. With the acquisition of ATI Technologies in 2006, AMD is the leader in the design and manufacture of discrete media processors for mobile devices with more than 200 million media processors shipped to date. For more information, please visit

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Most Recent Comments

06-03-2007, 15:40:21


Well no online play doesn't hurt it as much as, say the PS3, but it would have been a good option

Agreed, The Wii was made for parties. I have to admit playing with a group of people in reall life is more entertaining than online..

It must be a Wii thing! ;)

06-03-2007, 16:16:19

i know what you mean about parties and it is great for that , but so are board games. The trouble is you cant always have your sitting room full of people swinging their arms wildly without getting hurt.

If i could box against a friend 200 miles away, or go into combat alongside him it just gives it that one more thing it can do.

X box live has proved this already by being a big hit.

06-03-2007, 17:59:58

PP Mguire
The whole deal about Nintendo was to put out a cheap awesome console without all the bells and whistles that Xbox and PS3 had. Which would mean, no online gaming. Im suprised the hardware support is even there.

07-03-2007, 04:45:06

Its there, just need the software. The wireless of all the concoles is frigging awesome actually - far superior and easier than PC wireless

07-03-2007, 05:02:49


Its there, just need the software. The wireless of all the concoles is frigging awesome actually - far superior and easier than PC wireless

The Wii has wireless? Now thats something I have learned today!

07-03-2007, 05:03:59


I cannot mock the Wii as it is loads of fun.
But Zelda looks like N64 in places.. :(

What have they done? Anywhoo no online play is suicide in my eyes. :p

In terms of the Zelda, I am totally not up to date with how the latest ones look, but I wouldn`t be supprized with some of the contents looking older. The way I look at that is that the game is built around an idea and the graphics (to put it a silly way) are superficial to the game... to put it another way, they`d release the same version on something like a gba, with obvious graphical changes, and be pleased with it. And tbh loads would buy it lol.

And the Wii`s remote-ability, hehe one thing about the XBox360 and the controllers - in my house u can have the unit upstairs and control the media player from downstairs (just at the bottom of the stairs :p) - that is nice ;)

07-03-2007, 05:06:50

I know Zelda has a "Graphic style" But it gives you a headache if you play it for too long.. :(
The picture quality seems to be very blurry..

I <3 N64

The Wii Remote is amazing what ever the games are. very clever design. I have enjoyed Red Steel. :p

07-03-2007, 05:13:59

One of the Zeldas I refused to play tbh cos they went totally comic-book styled.

07-03-2007, 05:18:00


One of the Zeldas I refused to play tbh cos they went totally comic-book styled.

Don't blame you. I have a mate that doesn't stop going on about anime... ANNOYING!

Anywhoo Rastalovich, you have a Wii?

07-03-2007, 08:32:03

Nah, I haven`t plunged, I`m almost sure I will at some point, but it`s likely to be a spontaneous thing.

I`m half and half stuck between the thoughts of staying up all night just to play Zelda. Similarly I`m hesitant to get my ps2 out cos I know I`ll get that FF game and do the same.

I don`t know that I can do with the time loss, time moves so quickly for me atm.

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