Thermaltake announce the creation of LUXA2

"Thermaltake announce a new luxury arm to their business"

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Thermaltake announce expansion to the luxury market.

"Thermaltake, the leader in PC DIY market, has expended its illustrious trendsetting characteristic and industrial design expertise in the gaming and enthusiast market into the rapid growing luxury consumer market with the creation of LUXA2 division.

LUXA2, a Division of Thermaltake, was created in 2009, with characteristics of simplicity, luxury, and unique lifestyle. The core design theory of LUXA2 start from simple shapes blending with luxury elements, which create the unique lifestyle for different segments within the society such as Creative Pro, Mobile Blogger, Leisure Seeker, Hip Newbie and Entertainment junkie.

LUXA2 represent an emerging trend of "individuality" in the world; people are not only in need of functions, but also aesthetic appeal. This is what LUXA2 has achieved. Exquisite craftsmanship with aesthetic and elegant design style is a promise and a commitment from LUXA2. Thus, the Simplicity, Luxury, Lifestyle of LUXA2 creates a Uniquely You.

With Thermaltake's consumer insight and LUXA2's inimitableness, target users will be able to have a simple, luxury lifestyle anywhere they go; a " Uniquely You" experience made possible with Thermaltake and LUXA2."

Brand Identity:
Brand Name : LUXA2
Pronunciation : [ lu – sa – tu ]

Visit the LUXA2 website here.

Discuss this in our forums here.
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Most Recent Comments

13-02-2009, 09:13:45

With their fingers in just about every pie, Microsoft are said to be wanting another slice.

Read the full article here.

13-02-2009, 11:00:37

Something for Mac users to destroy :)
I'm not a Mac user so wehey!

13-02-2009, 11:02:59

Certainly an interesting move, especially considering the state of the world economy at the moment.

I assume this is going to be aimed at selling windows media PCs, 360's and peripherals? I mean, I can't see them selling a lot of software this way?

13-02-2009, 12:00:34

Sure, you could buy windows here, or you could use your internet to find windows for about half the price elsewhere...unless they offer educational prices instore, in which case I'm 7 ultimate £40 anyone?

13-02-2009, 12:07:38

Makes you wonder if they have a new product range planned for the stores. Microsoft branded PC's or something along those lines. Seeing as they seem to be following Apple's suit in opening stores, it makes me wonder?

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