T-Mobile International and ASUS Agree on Strategic Cooperation at CeBIT 2008

"T-Mobile International and ASUS have agreed on a strategic partnership."

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T-Mobile International and ASUS Agree on Strategic Cooperation at CeBIT 2008
 
* Focus lies on an optimal customer experience with ASUS notebooks and data devices in T-Mobile networks

* Top launch offer in Germany: ASUS EeePC including 300 free WLAN hours at T-Mobile HotSpots for EUR 299

* Sales start at T-Mobile Deutschland and T-Mobile Austria

* More EeePC offers with T-Mobile scheduled this year:
USB flash drive for UMTS and HSDPA and additional rate options

___________________________________________________________


In the future, two innovation drivers will deliver even greater convenience in the world of mobile Internet. T-Mobile International and ASUS, a world-leading provider of computers, communications and consumer electronics (3C), have agreed on a strategic partnership. Under the terms of the collaboration, the partners plan to bring to market highly attractive all-in-one packages comprising ASUS notebooks, high-speed mobile technology and attractively priced rate options. All offers are designed to provide an outstanding customer experience.

User-friendly, High-speed, Wireless – ASUS EeePC and T-Mobile HotSpot
T-Mobile and ASUS will set new standards with the very first package that marked rollout in the German market at the end of March 2008. With the innovative EeePC 4G pioneering the first of a new generation of mobile Internet devices and 300 free WLAN hours at T-Mobile HotSpots included, users will enjoy mobile Internet at top speeds for as little as EUR 299. There are more than 8,000 HotSpot locations in Germany alone – in hotels, restaurants, airports, stations and high-speed ICE trains.

In the course of the next few weeks, T-Mobile and ASUS will be offering further EeePC packages for mobile Internet. They will contain HSDPA/UMTS-enabled USB flash drives as well as options for pre- and postpaid customers. In Austria, the basic intuitive data device, which requires no PC skills, will also be available with HSDPA/UMTS from T-Mobile in the near future. Weighing in at just 920 grams and dimensioned like an A5 notebook with a 7-inch display, the EeePC is the perfect fit for excellent, mobile Internet access.

“Anyone who opts to buy an ASUS EeePC wants first and foremost a compact, easy-to-use device for fast, easy, mobile Internet access,” explains Eric Chen, General Manager Europe and CEO of ASUS Deutschland. “The T-Mobile HotSpot bundle enables EeePC users to surf the Internet for one hour almost every day of the year at HotSpots from T-Mobile throughout Germany - wireless at any T-Mobile HotSpot in Germany. We anticipate that this cooperation will help us to address a new target group for the EeePC.”

Michael Wilkens, Executive Vice President Sales Channel Development T-Mobile International, adds: “For mobile Internet, an attractive mobile device like the EeePC, together with mobile broadband connectivity from T-Mobile networks is perfect for surfing the Net, chatting and sending e-mails. We also expect it to attract business customers who are looking for a second device. We are glad to see ASUS and T-Mobile setting new standards with this customer-oriented package.”

ASUS Achievements for 2007
ASUS saw the year 2007 filled with accolades from across the globe with 2568 awards. It was also ranked in Business Week‘s “InfoTech 100” for the 10th straight year; and named the “Number One in Quality and Services” by the Wall Street Journal Asia.

ASUS at CeBIT 2008
For more details about our highlighted products, please come visit us at Hall 26, Stand D39 and E37 from March 4th to 9th, 2008.

T-Mobile at CeBIT 2008 – we look forward to seeing you!

You’ll find T-Mobile at the Deutsche Telekom stand in Hall 26

About ASUS
ASUS is a leading company in the new digital era. With a global staff of more than 8000 and a world-class R&D design team, the turnover for 2007 was 6.9 billion U.S. Dollars. ASUS has been ranked in Business Week InfoTech 100 for 10 consecutive years, and has been ranked No.1 by the Wall Street Journal Asia for best quality products in Taiwan.
 
An important strategic initiative from ASUS and T-Mobile?
 
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