ASUS Creates Own Letter Line
"ASUS is set to release a new budget PC line under the Eee name"
With the success of their ultra portable Eee PC, ASUS has decided to create a new product line under the Eee name. The focus of this product line will be cheap functionality. The first new products under the line name will be the E-DT, E-Monitor, and E-TV.
The E-DT will be the line's desktop PC. The first-gen, set to come out in April or May of this year, will run on an Intel Celeron CPU while later generations will be based on the Shelton '08 platform (Diamondville CPUs on a 945GC-based board). Initial pricing will be $200-300, with hopes of later pushing it down to $199. The E-DT will not come with a monitor.
The E-Monitor, contrary to its name, is actually an all-in-one computer solution, much like the Apple iMac and Dell XPS One. However, instead of the $1,199-2,299 and $1,499-2,399 price points of the iMac and One, the E-Monitor is set to sell at a mere $499. Coming into the 19-21" market, the E-monitor will sport a built-in TV tuner and be based on the Shelton '08 platform. Expect to see this come out in September of this year.
The E-TV will come into the 42" LCD TV market bearing the Linux-based PC functionality of other Eee PC products. Priced at no more than $200 more than other TVs in the same range, the E-TV is set to come out in September as well. (Additional commentary on the E-TV can be found here
With this naming scheme, you have to wonder whether ASUS is trying to mimic Apple with their own letter name product line.
Will ASUS's low price point be enough to send the E- product line into the same league as Apple's i- range?
Most Recent Comments