Blurring removed from fast action on HD TVs
"Revolutionary chip technology takes HD TV picture quality to the next level."
Published: 31st August 2007 | Source: NXP |
Blurring Removed From Fast Action on HD TVs
For nature program lovers who want to see the flap of a bird's wings or people who want to make their own line calls, the Dutch chip maker, NXP Semiconductors has the solution. It has invented a TV technology called Motion Accurate Picture Processing (MAPP). This technology maintains fantastic picture quality even when parts of the image are moving very rapidly - meaning there is no need to miss out on of any of the excitement in the latest action movie or fail to appreciate just how good Federer's back hand actually is. With this technology, flat screen TVs will finally catch up with the outstanding picture quality of bulky, glass tube TVs.
The technology MAAP - Motion Accurate Picture Processing - combines movie judder cancellation (MJC), motion sharpness and vivid color management to successfully remove the visible halo and blur in fast moving scenes delivering an enhanced viewing experience for enjoying sports and action movies.
“Blurred pictures on large HDTV sets has been a chronic irritation for consumers, and set manufacturers have not yet been able to find an effective solution,” said Shyam Nagrani, Principal Analyst, Display Electronics, iSuppli Corporation. “NXP's new technology offers a promising solution to reduce the halo effect considerably for consumers to enjoy a genuinely high-quality viewing experience.”
“Until now consumers have only experienced the first phase of the HDTV evolution. NXP’s advance in HD motion picture quality is unprecedented and will herald the second generation of HDTV,” said Jos Klippert, Senior Marketing Manager Digital TV Systems, NXP Semiconductors. “NXP's Motion Accurate Picture Processing is a revolutionary technology that delivers dynamic improvements in motion, sharpness, contrast and color to offer the best consumer experience. Moreover, it reaffirms our leadership in R&D and demonstrates our understanding of consumer expectations from HDTV viewing today and in the foreseeable future.”
The PNX5100 with Motion Accurate Picture Processing technology is a breakthrough product, which emphasizes NXP's Home business unit's focus on digital TV. It reflects the outcome of the Roadmap for Leadership program announced by CEO Frans van Houten on the anniversary of the company’s launch. This will see R&D investments in the Home business unit focus on application specific systems, digital consumer systems, and security video systems and IP cameras.
The Nexperia PNX5100 integrated media processor cores provide a powerful video processing platform for motion estimation and up-conversion. The performance is extended with hardware pre- and post-video processing functions a universal input processor (UIP) and video composition pipe (CPIPE). It includes a dual-channel LVDS receiver and two dual-channel LVDS transmitters. This advanced postprocessor also provides PiP (Picture-in-Picture) and OSD graphics insertion capabilities. The PNX5100 supports high-end flat panel screen resolutions and refresh rates with formats including 1366×768 @ 120Hz and 1920×1080 @ 120Hz.
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