AMD Partners With Havok

"AMD is working hard to get a step ahead in the gaming physics market"

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AMD Partners With Havok
 
A few days ago we reported that AMD would adopt Nvidia's CUDA in order to get their hands on the PhysX computer physics platform.  Well it seems AMD really has their eye on gaming physics, announcing a partnership with well-known physics engine developer Havok.  The two hope to work together in order to optimize physics effects for AMD's superscalar x86 processors and parallel powerhouse Radeon GPUs.
 
As the complexity and visual fidelity of video games increases, AMD wants to take advantage of opportunities to improve the game experience,” said Rick Bergman, senior vice president and general manager, Graphics Products Group, AMD. “By working with the clear market leader in physics software, AMD can optimize our platforms to consistently deliver the best possible visual experience to the gamer.
 
The success of Havok as a cross platform software company is predicated on our willingness to listen to the needs of our customers,” said David O’Meara, managing director of Havok. “The feedback that we consistently receive from leading game developers is that core game play simulation should be performed on CPU cores. The clear priority of game developers is performance and scalability on of the CPU. Beyond core simulation, however, the capabilities of massively parallel products offer technical possibilities for computing certain types of simulation. We look forward to working with AMD to explore these possibilities.
 
"Physics is an important part of today's game experience, and in the quest for greater realism the usage and requirements of physics computation is expected to increase,” said Dean McCarron, principal analyst, Mercury Research. "New technologies that improve physics simulation will enhance the gaming experience."
 
Is AMD's sudden thirst for physics a sign for something in the future?
 
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08-06-2008, 21:53:45

Socks
SOLD!! please delete
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