Nvidia responds to rumour
"Nvidia responds to rumour that they are to close their chipset business"
Nvidia responds to rumour of it quitting the chipset business?
On Friday, a rumour
began to circulate on the net that NVIDIA were about to close its chipset business due to speculation surrounding motherboard manufacturers support of their products. Admittedly, the rumour was a very tasty morsel for a journalist and we subsequently ran an article highlighting the rumour. However after receiving a lead from an Industry source stating the contrary, we promptly removed the article.
NVIDIA has responded to the claims by DigiTimes and emphatically denies that their chipset business is to close. DigiTimes' article has since been adjusted, but elements of the original article still remain.
The loss of its chipset business is expected to have a significant impact on Nvidia's GPU business in the short-term. Reception to the nForce 200 chip (BR04) which will enable SLI technology on Intel X58 motherboards has been lukewarm at best, with many makers saying they will not bother adding the chip on their boards. This means Nvidia needs to find a way of licensing and enabling multi-GPU support on motherboards using Intel and/or AMD chipsets fast. Otherwise it will have to cede the top-end of the graphics card market to AMD, which now has the benefit of Crossfire.
The news would also debunk any recent speculation that Apple will be adopting Nvidia chipsets for its upcoming notebook products. It would be unfortunate if Apple really has poured water on the close relationship it has built with Intel over the past few years, only to have its new best friend exit the market before products are even announced.
Below is an excerpt of a statement from NVIDIA on the matter:
1. The story on Digitimes is completely groundless. We have no intention of getting out of the chipset business.
2. In fact, our MCP business is as strong as it ever has been for both AMD and Intel platforms:
a. Mercury Research has reported that the NVIDIA market share of AMD platforms in Q2 08 was 60%. We have been steady in this range for over two years.
b. SLI is still the preferred multi-GPU platform thanks to its stellar scaling, game compatibility and driver stability.
c. nForce 790i SLI is the recommended choice by editors worldwide due to its compelling combination of memory performance, overclocking, and support for SLI. In fact, a recent article on Tom’s Hardware recently came to the same conclusion: http://www.tomshardware.com/reviews/NVIDIA-790i-SLI,1977-29.html
3. We're looking forward to bring new and very exciting MCP products to the market for both AMD and Intel platforms.
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