Intel & Nvidia Trade Blows Over ION Platform

"Another document war breaks out between chip giants Intel and Nvidia."

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Intel & Nvidia Trade Blows Over ION Platform

Intel is certainly not too happy with Nvidia at the moment, having recently filed suit against them over their chipset license.  Well now the guys over at bit-tech have gotten their hands on an internal document that has recently begun circulating "Nvidia Ion Competitive Positioning Guide."  In this document, Intel essentially attempts to counter all of the arguments made in favor of Nvidia's ION platform.

The basic gist of the document is centered around Intel saying that the ION platform is simply a rehash of Nvidia's MCP79M/MCP7A chipset platform.  Thus, not only is it nothing new, but it also increases the price and power consumption of a complete Atom-based setup.  In addition to this, Intel counters Nvidia's ION selling point of HD video decoding with the claim that:

"Intel offers full Hi-Def video decode with HW acceleration with the off-roadmap Mobile Intel GN40 Express Chipset."

The document apparently even quoted a number of articles from tech magazines and websites, one of which was from Fudzilla, in order to back up their claims, something that owner Fuad is not too happy about.

It seems that bit-tech had actually initially posted a number of slides from the document but was later forced to take them down after the Inquirer contacted Intel for comments about the article.

In response to Intel internal document, Nvidia has released a PowerPoint presentation of their own.  This slideshow stressed the fact that the ION platform used a "more modern", superior two-chip design compared to Intel's "dated" three-chip design, as well as the ION's Microsoft WHQL certification and CUDA capabilities.  In addition to this, Nvidia dismissed Intel's increased power consumption and decreased battery life claims, revealing internal test results showing an ION-based laptop having only ten minutes less battery life than an Intel 945GSE-based counterpart.  Nvidia also trotted out a number of tech site article quotes as well from the likes of DailyTech and PC Perspective.

To get the full disclosed details of the two documents, check out bit-tech's articles here and here.

This isn't the first document war between the two chip giants, and it certainly won't be the last.

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Most Recent Comments

23-02-2009, 15:10:27

Luigi
Cheers webbo, that was a great help as Ive not got PS installed atm- Just did a reinstall of windows...

Ive added the images.. The reason for the lack of benchies is because I have nothing else to compare it to, so it would be pretty fruitless. Comparing it to itself also seemed pretty stupid, when overclocking was so terrible...

Thanks again

23-02-2009, 15:26:11

w3bbo
How about a temp comparison then? Idle vs load? You can just say what they were but graphs look more professional, even if the info contained therein is not super substantial.

Did you try overclocking the card but with the fan set to 100%? I use rivatuner for NV cards - much better than ATI tool as you can set the shader unlinked from the core which sometimes allows for better overclocks.

FurMark is a nice little test for temps and stability. It also logs the temps when used as a stability test which seem pretty accurate - it matches GPU-Z and everest temp sensor logs.

23-02-2009, 15:29:00

Luigi

How about a temp comparison then? Idle vs load? You can just say what they were but graphs look more professional, even if the info contained therein is not super substantial.

Did you try overclocking the card but with the fan set to 100%? I use rivatuner for NV cards - much better than ATI tool as you can set the shader unlinked from the core which sometimes allows for better overclocks.

FurMark is a nice little test for temps and stability. It also logs the temps when used as a stability test which seem pretty accurate - it matches GPU-Z and everest temp sensor logs.



Temperatures are a virtual no no. The fan activates at 85. So, it could be that after 10 minutes its at 84, but it could also be 40, depending on whether the fan is on. This is why the card is so poor at clocking, as it lets the gpu get so hot before the fan comes on. I wasnt able to adjust the fan either or keep it on.

What a frustrating card. I can see what you mean webbo, but its difficult to do something like that on such a wierd behaving piece of hardware.

23-02-2009, 15:41:24

w3bbo
Use Rivatuner m8. It allows you to set the fan to 100% regardless of temp. This should really be done while overclocking anyway so temps don't come into effect. It might also give a fairer result.

It might be a crap core but best to be sure.

23-02-2009, 15:53:19

Luigi

Use Rivatuner m8. It allows you to set the fan to 100% regardless of temp. This should really be done while overclocking anyway so temps don't come into effect. It might also give a fairer result.

It might be a crap core but best to be sure.



The problem is that the cooler isn't like a standard one, so I dont know whether riva runer will be able to see it. The review is also on the cooler, so should I not test it, as it comes?

if you think not, then Ill test again, but its a bit of a pain as I dont have a seperate test rig..

23-02-2009, 16:06:55

w3bbo
If Rivatuner recognises the card (which it should) then it will 'recognise' the cooler as it makes no difference what cooler it is, it still uses the same power connector for the cooler as all it adjusts is the voltage going to the fan to regulate its power.

It's fair to comment on the cooler not kicking in quickly enough but not fair to judge a cooler at stock speed cooling an overclocked card as any overclocker worth their salt will adjust the fan speed to compensate for the additional heat created by the overclock.

You can't really overclock the card without also adjusting the fan imo. If the fan doesn't kick in until it overheats then it's then cards fault, not the cooler and hence the cooler can't be blamed, making the review invalid if it is indeed the cooler you are reviewing and not the card. If you're reviewing the cooler then temps are a neccessity, at different speeds. IF you are reviewing the card then you must run more than 3d06.

Just trying to help a fellow reviewer out ;).

I'll shut up now and leave you to it.

23-02-2009, 16:13:21

Luigi

If Rivatuner recognises the card (which it should) then it will 'recognise' the cooler as it makes no difference what cooler it is, it still uses the same power connector for the cooler as all it adjusts is the voltage going to the fan to regulate its power.

It's fair to comment on the cooler not kicking in quickly enough but not fair to judge a cooler at stock speed cooling an overclocked card as any overclocker worth their salt will adjust the fan speed to compensate for the additional heat created by the overclock.

You can't really overclock the card without also adjusting the fan imo. If the fan doesn't kick in until it overheats then it's then cards fault, not the cooler and hence the cooler can't be blamed, making the review invalid if it is indeed the cooler you are reviewing and not the card. If you're reviewing the cooler then temps are a neccessity, at different speeds. IF you are reviewing the card then you must run more than 3d06.

Just trying to help a fellow reviewer out ;).

I'll shut up now and leave you to it.



The way I see it the cooler and fan control are all one package. The way 'Hybrid Cooler' is defined by MSI is not only the cooler design, but also the way the fan comes on and off depending on temperature. When the fan comes on, it runs at 100%, but that only happens at 85 degrees. Therfore I also feel the problem will be changing the temperature at which the fan activates, or over riding the software inside the card to make the fan come on.

Either way, Manually turning the fan on I feel invalidates reviewing the cooler, as it is changing how the card cooling comes as stock, which is what I was looking at.

If you feel I have missed the point in any way, Im happy to go back and test again.

I can appreciate what you are doing webbo, and Im greatful that you are taking the time to help me out, but at the end of the day it doesnt change the fact the 'hybrid cooler' has a lot of farily large flaws.

23-02-2009, 16:28:18

Kempez
I say give MSI a peek and see how white they go.

23-02-2009, 16:33:04

Jim
I've only had a quick brush over the review mate, but I can see we need to tweak a few bits.

Obviously this card is designed for HTPC/Silent PC environments where gaming comes second to general usage (its a sh1tty 9600 after all).

Therefore I think we should ditch the OC results as the card plainly isnt designed for that purpose. its akin to taking Family car out for a test drive, fitting it with NOS and then complaining because it handles like w@nk at 160mph.

What I would like to see more of tho is game tests. 3D06 is deffo not enough.

3D05, 3d06...and then 3 normal games imo.

23-02-2009, 16:36:13

Luigi

I've only had a quick brush over the review mate, but I can see we need to tweak a few bits.

Obviously this card is designed for HTPC/Silent PC environments where gaming comes second to general usage (its a sh1tty 9600 after all).

Therefore I think we should ditch the OC results as the card plainly isnt designed for that purpose. its akin to taking Family car out for a test drive, fitting it with NOS and then complaining because it handles like w@nk at 160mph.

What I would like to see more of tho is game tests. 3D06 is deffo not enough.

3D06, 3d06...and then 3 normal games imo.



I've got nothing to compare to Jim? thats the problem.. I asked you at the time when I was testing stock/overclocked, and you seemed to think 3d06 would be ok..

Shall I catch you on msn to discuss this?
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