Abit To Phase Out The Market After Intel 4 Series Chipset Launch?
"Is this the end for abit?"
Abit ReportedlyTo Phase Out The Market After Intel 4 Series Chipset Launch
Rumours and speculation amongst channel sources are suggesting that popular enthusiast motherboard manufacturer abit are evaluating their position within the market. Suggestions from the sources are hinting that the manufacturer may bow out after evaluating its shipment performance of Intel 4 series motherboards.
Abit's has failed to meet the expectations of parent company Universal Scientific Industrial (USI) in its ability to compete with fellow second-teir makers in terms of performance, or first-tier makers in terms of pricing in the mid-range and entry-level market, and so the company is evaluating whether to quit the market and start developing other products for the Abit brand, noted the sources.
In 2007, Abit shipped 2-3 million motherboards and had set a goal to ship six million units in 2008. However, the company's current shipments have actually decreased. Abit will determine whether to stay in the market after evaluating its shipments performance of P45-based motherboards, added the sources.
Abit, howerver, maintains it does not know anything about the speculation and will continue to develop motherboard products.
Is there an element of truth to the rumours, or industry simply clutching at straws? We can only hope that it's the latter...
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