Published: 12th April 2010 | Source: BitFenix |
BitFenix - www.BitFenix.com
It's not often we here at Overclock3D get to witness the birth of a new company, and even less often we consider that company worthy of bringing to your attention.
The Hardware world is quite unlike many other industries. In most circles the company brand is the defining aspect and so the best people flock to those and they remain at the head of the pile. In the PC hardware and gaming market to opposite is true. If you are a brilliant designer or technical whiz, then companies rise and fall depending upon if that person are in their employ.
Should the stars align and certain people are free at the same time, they can accomplish almost anything. Although we can't reveal the names and where they come from, you should most definitely prick up your ears because BitFenix are rising out of the ashes of a storm to blow the gaming market wide open.
From BitFenix themselves
In an industry that is filled with me-too products, BitFenix will strive to bring truly innovative products to the scene, and create products that blend seamlessly with the digital lifestyle. Traditional product development is very one-sided, with the company making all the decisions.
BitFenix will connect directly with the community in order to bring the products enthusiasts want to life."The truth is that users shouldn’t have to adjust to the way their hardware works, which is why we want to give users as much control as possible," said David Jarlestedt, BitFenix Product Manager. "The time has come for true innovation to hit the scene, and I believe we have the experience and know-how to make it happen. And because a product’s form is almost as important as its function, BitFenix products will be crafted to look as good as they work.
We are driven to deliver some groundbreaking products, and along with the feedback from the community, I believe our upcoming designs will really cause people to do a double-take."Because gamers especially cannot afford to wonder if their hardware will continue to perform mid-battle, strength is the final focus of BitFenix products. In ultra-competitive environments, there are already too many variables to consider, and BitFenix wants to remove hardware from that equation. Built for strength and toughness, users can rely on BitFenix products to perform as intended, no matter how taxing the situation.
"Actual competition is fierce, and you don't want your hardware giving up on you during a match. BitFenix products are engineered with strength in mind, able to perform day in and day out as they are designed to do," said Isiah Huang, BitFenix Chief Engineer.
A final word from us
Now you'd be forgiven for thinking that this is yet another company with a bunch of ideas and that's that. When Gigabyte are on board and waxing lyrical you know the names behind BitFenix are special indeed.
Coming up over the next few weeks will be more exciting news from the BitFenix Team, including a very special contest and other cool announcements. Kick off of the first BitFenix products will happen in mid-June. For more information, visit the official BitFenix website by clicking the banner below.
We here at Overclock3D can't wait to see what their first products will be like, especially considering the last from one of their big-players we tested is still one of the items in the top range for that category.
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